On April 19th, the big trend of An Lifang's underwear trend was staged in Hall 5 of Shenzhen Convention & Exhibition Center. It opened the curtain for the opening ceremony of SIUF China (Shenzhen) International Brand Underwear Exhibition in 2018. POWER LADY, SPORT HONEY The dynamic sweetheart, SWEET MAN lecher, and AMAZING EAST charm four chapters of the East interpretation of the theme of the big show - integration, express the face of a new era of urban elite's multi-faceted Smart beauty, pass a kind of inner comfort, external fashion attitude of quality of life. The famous actor Han Xue and fashion blogger toni female Buddhist monk Zheng Lingling were invited to attend this big show to witness the comfortable aesthetics and smart charm of An Lifang.
Han Xue wears An Lifang autumn and winter new lace shirt appearance show field
This big show showcased four major series, a total of 84 sets of underwear apparel modeling. After Han Xuexiu talked about the experience, she said, “The scene was very beautiful and wonderful, and it brought me a lot of inspiration for wonderful life.†Han Xue also said at the same time, “If I want to choose the style of home clothes, I may choose the Chinese style, because I think the Chinese tradition There are many designs in costumes that are worth passing on and carry forward. I also look forward to Enlifang being able to bring more surprises to Chinese women.†(Based on the interviewed video content)
PART 1 POWER LADY Coexistence of Power and Softness
Whether at home or abroad, “her power†is awakening and women’s groups are generating powerful forces that cannot be ignored in all areas of society. As an opening chapter, Embry's Power LADY combines strength and softness, lightness and weight, complexity and simplicity, contradiction and harmonious coexistence, and interprets the spirit of women in the new era. To be soft and to be beautiful, we must also have strength.
The stretched T stage is like the stage that modern women face. It is colourful and full of opportunities. It walks on high-heeled shoes and dauntlessly challenges. An Lifang understands the needs of modern women and helps them understand themselves, love themselves and love themselves at every stage. Age; love your own body, no matter how fat or thin; love your own state, so that your body and mind in a relaxed and comfortable state, no matter the time.
The coexistence of strength and softness constitutes the spiritual core of a new woman. As she continues to advance, she continues to maintain her noble and sexy style. She places her products on the “inner†and focuses on the comfort of the underwear and the care of the body. The design concept of the real chapter makes the underwear look like an exquisite artwork.
PART2 SPORT HONEY When the sport meets fashion
In the sporty daily sports trend, a variety of tidal sports products emerge in an endless stream. Fendikee's young lingerie brand Fandee reveals dynamic sweetheart charm in sports underwear and apparel. Sports is an eternal theme regardless of age. .
The interactive mix of hot mom and adorable baby is the highlight of this chapter. Fendikee Fandecie and the girl brand LUCIE'S WORLD use the same colors and elements to create the tacit sense and playfulness of the parent-child clothes. Barbie pink and mint green macarons Elements such as perspective, grids, and SLOGAN highlight sportiness and lightness, while the 99 figures on the chest represent the creation of the Fendi Poetry brand in 1999, accompanied by the growth of Fendi’s poetry from ignorant girls to fashion hot moms. Change.
Sports is a physical revelry, accompanied by Fendi and LUCIE'S WORLD, and feels at ease and comfort.
Fashion blogger toni female Buddhist monk
The fashion blogger toni female monk praised the parent show on the stage. “Making a mother is really an important stage in women's life. In such a turning point in life, there is such a brand that can always accompany and understand my needs. That's great."
PART3 SWEET MAN breaks conventional lust
Who says men's dress is monotonous? Who said that men's wear and bright colors do not match? Eli Fang's elite men's brand IVU spends a lot of time on the fashionable underwear feast for men who are pursuing fashion tastes. They break the “men's wear does not spend†stereotype and teach men how to talk well with colors.
If you don't have this section, you probably can't imagine how men should manage color. This show will give you the most brilliant answer. Bright colors, exquisite embroidery, simple and neat tailoring, can also be sports and leisure at home. If you are an urban man who is not happy with the rules, and pays attention to quality life and comfortable skin-friendly experience, IVU won't let you down.
The IVU brand under the Anlifang Group aims to create a low-key luxury for men who are full of fashion and vitality. It is also full of fashionable and dynamic underwear, cotton sweaters, home clothes and sportswear. It upholds the high quality requirements of the Anlifang Group and gives urban men a caring heart.
PART 4 AMAZING EAST Chinese, Western Charm , Charm Orient
The fourth chapter as the finale perfectly illustrated the theme of this big show: integration. LizaCheng, an underclothes brand under the An Lifang Group, uses the Chinese zodiac concept as its concept. The exquisite Zodiac Animal Embroidery is vividly presented on the curve. It is the ultimate temptation to be sexy and is also a fusion of oriental culture by Liza Cheng. The perfect presentation of the essence, each dress is as intriguing as an artwork.
Nationality is in the world. Chinese element design pays more attention to the integration of human and nature, nature and beauty. Liza Cheng pays tribute to Chinese aesthetics with the Chinese zodiac series, and expresses Liza Cheng's deep attachment to Chinese culture.
The big show eloquently explained the different moments of EMBRY TIME, from the dynamism of youthful flying, the grace of galloping in the workplace, the softness of building a family, the exquisiteness of family time, and the creation of An Lifang with the colorful life of modern urban people. Every wonderful life.
About An Lifang
Since its inception in 1975, the Elifang Group has become the benchmark of industry fashion for more than 40 years. It adheres to the concept of green eco-textile research and development, which not only makes lingerie more suitable for Chinese women's body curves, but also upgrades underwear products to new technological heights, and has independent research and development patents. In the rest, we established a series of high-quality and diversified eight brands, including elegant, comfortable and high-quality mother brand An Lifang, sexy and feminine young lingerie brand Fandi Shi Fandecie, functional, healthy and elegant high-end functional brand. Comfit, soft and luxurious, incomparable and luxurious, Liza Cheng, fashionable and good-looking, professional mass-wear underwear brand E-bra, fresh and sexy, idore for urban women, superior quality men's underwear brand IVU, and creation A safe, healthy and enjoyable girly brand LUCIE'S WORLD Lucy's world
For many years, the An Lifang Group has helped the development of the industry and promoted the green and healthy culture of underwear. In addition to the opening show leading the Shenzhen Lingerie Exhibition, it also established the An Lifang China International Home Furnishings Original Design Contest to inject fresh energy into the industry and at the same time provide multiple domestic super The model contest provides lingerie swimsuit sponsorship to promote the development of the entire fashion industry.