brand history:
In 1991, Briggs Int'l Group entered the Chinese market and was one of the earliest Chinese-foreign joint ventures that entered China specializing in the production of women's underwear. In 1992, "Pelion" was established. In addition to the main brand "Pelion", there are also the other cards, "Hua Ting" and "Bessie Lee". Brand range includes bras, underwear, beam pants, tights, shirt dresses, swimwear and nightwear. Shanghai Ning Bao Clothing Co., Ltd. is the brand underwear Brian Lee sales company.
Since its establishment, the series of "Gabriel" brand, while fully respecting the traditional Chinese women, combined with the world fashion trend, advocate and pursue new ideas of health, beauty and nature. , To exquisite appearance, performance satisfaction, comfortable wear, superior quality to provide the most suitable Chinese women underwear popular wear real products.
Through years of healthy development, "Bailian" brand underwear in the Chinese market already has considerable visibility and credibility, annual sales of 100 million.
Brand meaning:
The Chinese meaning of "Gabriel" brand, "A Century of Good Fortune," "Greater Regalia," and "Anshun Kangtai," expressed its best wishes to every customer, "Gabriel Ankang."
BAILIAN is taken from English
Brilliant (Brilliance) - Beauty from the inside out, Brigitte Believe that a caring girl is the most brilliant
Attractive (charming) - drunk others more drunk himself, Perryan products to pursue the effect of wearing
Ideal (Perfect) - There is no perfect Jedi, only the absolute pursuit of perfection, Purim's goal and motivation
Lovely - Can not be young, but can not be unlovable (can be loved, deserved to be loved), the nature of Pollyan's consumer group
Intelligent - Once owned, inalienable, the true fortune of our customers
Agreeable (自在) - love yourself, let go, free life, Gabrion respected female attitude to life
Natural - Providing health and comfort products is the initial character of Politecnico and represents the true femininity and brand of brand positioning consumers.
Brand pursuit:
Gabriel proposed that the pursuit of "beauty" should be from "physical" to "invisible", that is, "relaxed and confident". The women in PERILLO advocate "being true women (the most beautiful women who find self-confidence)" and have Self, elegant, personalized and unique temperament.