Martha Marceau's clothing online price range is 300 to 1,500 yuan, which with any online retail clothing company positioning is different. "First of all, to reiterate that the outside world to the definition of Martha Marceau e-commerce company, in fact, Martha Marceau is a very traditional clothing company." At the meeting, in the face of media, Masah Masuo CEO Sun Hong This is usually the opening remarks For many, Mashamaso's current model is similar to BONO and Vanke, a light company that relies on the Internet for selling European-style, high-priced men's wear. And the general line of clothing to go lower route is different, Martha Marceau's price is surprisingly high: a common jacket, Masa Maso price is usually around 600 yuan, the price of shirts between four or five hundred, some Down jacket is more than a thousand yuan. Year PPI and VANCL tens of dollars to 300 price range, who spend 1,500 yuan online to buy a dress? Many people question Sun Hong. The fact is that in just one year of operation, the company's revenue in 2009 exceeded 70 million, and is doubled. The current form of operation is clearly e-commerce companies have repeatedly stated that it is not e-commerce company, we are playing low-priced brand to attract consumers, no physical stores, there is no channel costs, but more than a year to set up the new company Martha Marceau unexpectedly Pricing so high, this contrast drove the curiosity of reporters came to Marsha Marceau in the back of Building 10 in Beijing Wanda Plaza to find out: What is the drug sold in the Mashamae gourd? Consumers buy it Account? In front of only the case of failure of good news test high-end online clothing retailers, less than six months, the responsible person to leave, is still a mess; since no one tried online retail own high-end clothing brand. Martha Maso at this time choose to enter the market. Martha Marceau in the bustling East Third Ring Road in Beijing, where gathered in HP, IBM and other world-renowned large companies, land prices are not cheap. Into the Martha Marceau's door, simply do not see is a clothing company, the company only call center, marketing department of these two large office companies, plus general manager of marketing, design department and Sun Hong himself three small office , As well as a less than 20 square meters of storage space, the entire company only 67 people. Unlike traditional manufacturing, which only produces or sets up brands, Mashamao firmly grasps the high-profit aspects of product design and R & D. From the point of view of departmental structure, Mashamasso is a typical light company with one computer per person. Unlike the PPG in Shanghai and Vanke in Beijing, there is not much difference between the only different clothes in the storage room. "This dress, twelve yarns, and other domestic brands are generally two yarns or four yarns," said Sun Hong, pulling a shirt sleeve over the shelf. Do high-quality products sell high prices will certainly have online consumers? 2007 Goodwill launched the online brand BONO also take the high-end line, 2 years later, the market response silent, when the family has changed several crop. At first, BONO turned out to many people are looking forward to: BONO not only the traditional brand of good news to enhance market trust, but also good news bird 8000 investment, former executive vice president of China Yahoo Tian Jian, general manager of network direct marketing brand Can be described as luxury lineup, well-funded.