Brand image is a comprehensive concept, refers to the enterprise or a certain brand in the market, in the public mind showed personality traits, which reflect the public, especially consumers, the brand evaluation and cognition, to some extent Reflects the brand's connotation and cultural heritage. Therefore, the brand image in the promotion of the brand plays a crucial role. Tea tree children's clothing brand characteristics of the consumer trends in the domestic brand marketing has the following stages of development: 1 brand awareness of the stage of awareness; 2, brand awareness of quality stage; 3, brand awareness stage of design; 4, Brand image of the stage of consciousness. Into this century, companies recognize the importance of the brand, recognize the importance of quality and design at the same time, the strategic market enterprises should also understand the importance of the brand image. Tea tree brand advocates environmental protection, give full consideration to the needs of children's healthy growth, natural color clothing soft, lively and diverse styles focus on children's ergonomic research, reflects the children's fashion and health integration. Tea tree brand in strict accordance with the national environmental protection, health standards to do a good job of quality control, to ensure children's wear health, environmental protection and comfort. Tea tree brand not only to provide good clothing for children, but also for children to create a good lifestyle. Establish a quality image To establish a good brand image, then you should first understand what is the basis of the brand image, brand image is based on a broad concept, Xiaobian that the premise of building a brand image is that you have high-quality products. Establishing a quality image is not as simple as merely improving the quality of the product. The key is to create an impression of "good quality." This is important from the very beginning. A good first impression is half done. In addition, clothing products need to improve a lot of places, where are we going to start? Remember, be sure to start with something that "looks good". Quality image can not just stay in the "used to say good" level, to be "read it," Caixing. Therefore, the quality of the image only in the "visible, touching, feeling" to make a fundamental change in order to meet the requirements of the brand as clothing, an indispensable daily necessities, the quality of the image is particularly important , The first impression is good to guide consumers to further purchase the same brand of goods. Create a personalized clothing brand brand is reflected in a class in the emotional, identity are highly recognized symbols, but also a cultural phenomenon, the successful clothing brand should have a distinct personality style. In today's serious homogeneity of clothing products, personalized brand is particularly valuable. In fact, the brand personality obvious, significant difference, the possibility of the industry is less imitation. Therefore, brand building is also a symbol of the target class to create a job. Brand personality generally need to consider the brand culture, content, extension, image, creativity, design, convenience and many other factors, so as to shape their own personalized clothing brand. At the same time, only by highlighting the non-material enjoyment provided by the apparel products, highlighting the individualized temperament and increasing the added value and the gold content, can the similarities and similar brand groups stand out from each other. The brand's temperament should be experienced by the consumer groups The result is given. Tea tree brand Korean women's clothing are invited to join Web site: http:// Address: Panyu District, Guangzhou City, South Village Dongxing Industrial Zone B Building, third floor
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