Robert Buchbauer has been a member of the Swarovski's Executive Committee (Swarovski Crystal Business) since 2002. This motivated manager is the great-grandson of Daniel Swarovski. Daniel Swarovski founded Swarovski in Walden in 1895 in a small town in the county of Tyreley, Austria. Robert Booker is now the CEO of Swarovski's Consumer Goods Business (CGB), which covers all Swarovski products from jewelry, accessories, figurines and decorative ornaments.
Style: Swarovski has always been unique in the field of crystals. What kind of design concept is integrated in the watch field to complete its watch design?
Robert Buchbauer: We combine our superior crystal cutting technology with stylish design and Swiss watchmaking. This is the well-known designer in the industry. For the first time, the design of the watch, so we are still very jewellery watches, we combine the technology of the watch with the decorative nature of the jewelry.
Style: The market competition of women's watches is becoming more and more fierce. There are also many brands with fashion positioning. What unique points does Swarovski have in addition to fashion and crystal to attract consumers?
Robert Buchbauer: A lot of fashion watches are outsourced for OEM, but they are branded. We are very serious about making watches. The biggest competitive advantage of our brand is the unique product, which is dedicated to creating crystals. Products and watches. Different from other brands, we need to purchase our finished crystal products for inlaying. We are not only simple inlaying, but more energy is put into design, and mosaic is designed according to the design.
Style: What do you think of the high-tech watches that are similar to Apple's current?
Robert Buchbauer: Because people nowadays pay more and more attention to the functionality of watches, tracking the body functions. However, the styles currently presented are biased towards functionality and are not so beautiful in appearance. And we can combine these two functions very well, so that people can wear it every day, both practical and beautiful. At the end of the year, we will introduce the next generation of smart charging watches, using solar light to charge, without worrying about the trouble of charging, so that it can be used quickly and easily every day.
Style: What are the new highlights at this year's Basel show?
Robert Buchbauer: During the past 12 months we have been very busy and working very hard. Just to introduce a lot of new products to everyone, we have 5 new production lines, which contain very fashionable watches, very feminine. Watches, as well as Swarovski crystal watches with a lot of crystals, add up to 38 new watches.
Style: Is there any special product or promotion plan for Swarovski watches in China?
Robert Buchbauer: Yes, we are about to launch our specially designed styles for the Chinese market in China. The key is that our target customers are Chinese. We know that in this market, Chinese people are the customers we want to please, they live in China, and love to travel, they also live in other areas, they have a unique taste, we strive to cater to their taste, to occupy the market through the right color, the right size, the key technology and the right way.
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