China Fashion Network News, April 11-13, 2018, the 100th China Cotton Textile Trade Fair was registered at the Shanghai New International Expo Center to meet with professional visitors from home and abroad. The red bean home from Hongdou Group was unveiled at the “New Image, New Category, New Proposition†to bring a unique consumer experience.
"For the comfort of life," how to determine the red bean home how to determine the profession
The red bean home has brought the image of “three new†to the booth with extremely comfortable atmosphere. It is understood that the design of the exhibition hall of Red Bean Home is created in cooperation with Japan's top design BES company. As the image of the fifth-generation shop, it presents a 207m2 shop to the visitors, blending the soft and tension-free wood color, and taking into consideration the healthy and environmentally-friendly urban design style, once again redefining the comfort concept of the red bean home.
When talking about the original intention of shop design, Hongdou Home said that from the brand's attention to the real materials and materials as the entry point, draw the product "health, comfort" design inspiration, through the natural uniform color, simple and comfortable space design, from the visual, tactile The taste is all-round to create a more comfortable shopping environment for consumers.
Another big point is that the various categories displayed in this red bean home booth, red bean cotton, red bean velvet, yew, and peace of mind cotton... use a color-graded stacking display, simple and comfortable. Visitors are constantly on the move, stopping from time to time, or touching with their hands, or kneading with their fingertips to experience every detail of the product.
Among them, the newly launched U+ men's underwear shines brilliantly, and it took more than a year to create a perfect men's underwear for the sake of love. Made from 100 ultra-fine denier modals, this pant has a silky smooth and smooth touch. The innovative 270° seamless technology is comfortable to wear. The front 裆 U-shaped pouch fits into a three-dimensional version. The concept is more ergonomic. The ultimate product has the ultimate detail. U+ underwear is made of high-quality latex elastic elastic band which is superior to ordinary rubber band in elasticity and tightness. In the small batch trials that were opened in the early stage, good feedback was obtained.
Driven by the concept of health and comfort, Hongdou is deeply rooted in the underwear market, tapping the pain points of consumption in multiple dimensions, and producing products that meet the needs of consumers. In order to become a resounding business card for Chinese underwear consumption, Red Bean Home cooperates with top companies in the industry: Japan's Mitsubishi Chemical Co., Ltd., Blum Oriental Co., Ltd., Japan JASS and other companies have established stable strategic partnerships with brands. , design, manufacturing, marketing, brand and other aspects of the joint strength and win-win situation, do not forget the initial heart, do not bear the mission!
New product release bursts to lead the future trend of underwear
At the Red Bean Home New Product Launch Conference held in the afternoon, industry leaders, expert buyers and hundreds of professional spectators attended the event. They also invited well-known net red blessings to witness the inspiration and charm of the seven series of Red Bean Home. The infinite love of underwear is perfectly demonstrated through this fashion show.
At the press conference, the VI logo of the new category of Red Bean Home debuted. The VI logo, which is based on chemical elements, is an innovative measure of Hongdou's home: “Rn†stands for the softness of red bean velvet category, “Mi†stands for the slip of red bean cotton, and “Er†stands for the softness of baby cotton... The perfect combination of elements and the concept of red bean home health and comfort spread to more consumers, leading a new wave.
In order to pursue the ultimate, Hongdou Home and the former Beijing Mao Ma Silk Quality Supervision and Inspection Station, now the general manager of Beijing Hongyi Fashion Inspection Co., Ltd. and quality inspection expert Yan Yujiang, from the four directions of raw materials, yarn, structure and finishing The evaluation criteria, the "slip" of red bean cotton, the "soft" experience of red bean velvet, the establishment of "soft" and "smooth" two corporate standards, and released.
Since Hongdou's home focuses on fabric development and insists on high standards and strict requirements for innovation work, Peng Guifu, vice president of the China Textile Business Association and president of the underwear committee, personally awarded the "functional underwear leader" and "comfortable fabric advocate" for the red bean home. I am grateful to the red bean home for promoting the development of the industry.
It is reported that in the 100th China Cotton Textile Trade Fair, Hongdou Home has also won the "100th Central Needle Association Recommended Brand", "2017 Underwear Industry Annual Brand", "2017 Underwear Industry Ace Chain Enterprise", "2017 Underwear Industry Ace Terminal", etc. Many honors.
The subsequent underwear show gave the audience a more three-dimensional understanding of the underwear philosophy of Hongdou's home: the model walked freely on the T-Taiwan, the fashion show of the parent-child home service, the exclusive release of U+ men's underwear and the women's bra underwear, all of which indicated that the red bean home Committed to creating a more professional and segmented product positioning, presenting the leading design level in China and the global underwear industry. While focusing on brand personalization and high quality, it also focuses on the guiding trend of underwear consumption trends.
Red Bean Home has always focused on polishing more professional, more advanced and more influential underwear brands. The birth of new images, new categories, and new ideas not only inputs fresh blood for the entire underwear industry, but also enhances the hematopoietic function of the upstream and downstream industry chains, integrates comfort and freedom into life, and upgrades the direction of homeopathic consumption, and serves the whole life in the context of the new era. Quality upgrade contributes vitality!
Editor in charge: Gao Wei
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