Adi wants to build a basketball court on the lake in Shanghai is expected to be unveiled

Adidas and the NBA are building an unprecedented lake basketball court on Taiping Lake in Xintiandi, Shanghai. The site, which is named Adidas NBA China Football Center, will be opened on October 15 by Dwight Howard’s Magic and will start a three-day fan festival. One of the highlights was the Adidas 2007 Summer Basketball League Final and the preseason watching party held on the evening of the 17th. By then, with the explosive airborne of the NBA China Games, Shanghai will become a basketball festival.

Adidas NBA China Football Center is located in the new world of fashion in Shanghai. It is divided into three parts: a basketball court, a stage and a crowd of fans that can accommodate nearly a thousand people. The basketball court and the stage part will be built on Taiping Lake with an unprecedented area of ​​2,000 square meters. It is the first time in the history of Xintiandi to build such a large-scale building on Taiping Lake. Due to the huge and complex construction projects, Adidas even invited multinational construction companies to review all their construction plans to ensure safe construction. In order to avoid the impact on the Xintiandi underground garage, Xintiandi will dry the Taiping Lake in advance and put it back after the stadium is set up. Construction is currently in full swing, but this magnificent lake basketball court has already begun to take shape.

The world of basketball is more than just a game. This fan center created by Adidas and the NBA is a full-scale basketball experience. The three-day basketball carnival event is equipped with a variety of basketball fun games, extensive NBA basketball knowledge training and stunning basketball talent performances. Not only that, the Adidas 2007 Basketball Summer League Finals and the Mix & Match styling using countless adidas basketball top equipment will all be on stage in these 3 days, allowing you to enjoy the full experience of the game. The charm of basketball, even for his own tailored to a set of ultra-equipped.

The "World of Warcraft" Howard, who won the Chinese fans' favorite, not only unveiled the fans' center, but also came to the scene on the evening of the 15th to observe the summer league finals and share the joy of basketball with the fans. On the 16th, an NBA legendary coach XXX will be stationed at the fans center to give professional guidance to fans from the NBA.

On the 17th day of the match, the fans center will be a joyous world where all fans can't get to the Qizhong competition site, live games with large screens, cool games and performances, and many mysterious guests will be there to celebrate with the fans. This basketball fans' event!

In order to let fans feel the charm of the NBA China game earlier, Adidas has started to publicize more than 10 high school and university campuses and two major public stadiums in Shanghai since early October, and from October 7 to October 10, At the entrance of the Parkson store in Huaihai Road in Shanghai and the Xinhualian commercial building outfield, Adidas will host a warm-up event in China, titled “Do not fight without brothers”. There is also a chance to challenge Dwight Howard's shooting height. The rich Adidas NBA prizes make every fan and friend who comes to the scene to participate in the interaction very happy and full of rewards.