Adidas World's Largest Flagship Store Settled in Sanlitun in June

Nearly 100 days after the countdown to the Beijing Olympics, adidas giant posters everywhere in the Beijing subway station set off another round of advertising campaigns.

April 30 coincided with the 100-day Olympic countdown, and Adidas did not want to miss this marketing opportunity.

The reporter learned that Adidas plans to organize public participation in large-scale long-distance running activities in Beijing from May 1 to May 2. The long-distance running route may choose from Chaoyang Park to World Trade Plaza.

“What is different from the past is that during this long-distance running event, the number of people participating in the long-distance race can be shown on the electronic screen along the line.” Those familiar with the organizational process of Adidas revealed to reporters.

Adidas's marketing and promotion measures after 100 days of countdown all point to the same goal - achieving the first place in China's market share.

In fact, in the recent exclusive interview with this newspaper, Adidas Global President Haina did not say anything about this goal: "I hope that by the opportunity of the Beijing Olympic Games, China will achieve the highest market share in 2008."

"Adidas's current sales are already the first in China." People close to Adidas even said.

According to the reporter’s understanding, Adidas currently maintains 3-4 stores per day in China. Hainer also revealed to reporters that by the start of the 2008 Olympic Games, Adidas hopes to have 5,000 stores in China. .

Adidas' marketing campaign this year will also “perform the Olympics through to the end” and permeate the Olympic elements into every detail of Adidas’ product promotion.

Adidas official website, the new product release has joined the "realization of the dream of the Olympics" online interaction, the final winner of the consumer will be with the former Chinese football team Guomen District Chuliang, national judo team players and old women's volleyball team players to interact At the same time, it is possible to play a role in the sitcom of the Olympics to My Home.

It is reported that Adidas funded part of the shooting of the sitcom.

In June of this year, Adidas's largest flagship store in the world will take Sanlitun, and this action is also to demonstrate its determination to win the first place in the Chinese market. Previously, the world's largest adidas flagship store was set up in the UK.

"At that time, Adidas might publish data on China's market share." Staff familiar with Adidas told reporters.