The wedding dress industry has become another section of the clothing industry's Nuggets

Since the media started to pay a large-scale attention to the British royal weddings, whether it is the royal royal wedding or the gossip of the star entertainment industry, marriage seems to have become a very hot topic this year. Whether you are willing or unwilling, there will always be a good news about marriage. Perhaps because of the change in the concept of life, Western-style weddings and weddings occasionally show greater market demand. When more choices are made, people are no longer confined to the traditional single “wrap-around”, because of this, The wedding dress industry has gradually become another section of the clothing industry's Nuggets in China.

As a kind of imported goods, the time for wedding dresses to enter the Chinese market is actually not long, but with regard to the current development speed, the wedding dress industry still has a large blank point in the domestic market, and the prospect cannot be ignored. Recently, the reporter has also visited major wedding dress production markets in Beijing. Almost every market is full of people, and it is popular. Although the increase in popularity and order volume has made the industry show a good market status, when talking to practitioners about the topics of the wedding dress industry, the peculiar style of copying in the domestic market is still a headache for all people. .

Compared with the past, the wedding dress industry has matured a lot. However, compared with the international market, the domestic industry still has a lot of room for improvement in terms of product innovation and structure, system management, and channel expansion. Taking Beijing's wedding dress market as an example, the production of wedding dresses is still in the state of small workshops. Due to the lack of design talents, they are imitated as the main means for them to take orders. In China, this phenomenon is very common, so that there are few bright spots in domestic weddings, let alone a series of distinctive and distinctive products.

At present, there are only a few brands of wedding dresses familiar to consumers in China. The only few brand names are not loud enough. From the perspective of brand quality, these small brands also have certain limitations. It can be said that the domestic wedding dress market nowadays is in need of a leading brand enterprise, and it provides a model for many businesses or small workshops with brand awareness.

In Taiwan, the wedding dress industry started earlier than the mainland, and perhaps there are some experiences worth learning from. Taiwan Zhong-Ahang Company has nearly 30 years of industry experience in the wedding dress industry. General Manager Wu Zhongxing once described their successful experience in an interview with the author: In Western countries, the wedding dress and evening dress industry are almost all family-owned industries. Regardless of whether it is a client or an employer, this industry has a strong personal emotional color. Unlike ordinary clothing orders, the production of wedding dress orders means that the customers trust the manufacturers. According to Wu Zhongxing, the wedding dress industry is entirely an industry that “wins with quality”.

In addition to focusing on product quality, it was also suggested that we must gradually change the industrial business model of the domestic wedding dress industry to go it alone, develop a wedding dress as a sub-sector of clothing, and form industrial clusters in areas where there are advantages in the country. Only in this way will it be helpful to change the plagiarism and mutual imitation of the wedding industry. Of course, it takes a long time to achieve industrial clusters, but this is also an inevitable result of the development of the industry.

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