One is the traditional manufacturing industry, the urgent need to transition bottleneck; one is the emerging entertainment industry, fledgling desire stage. Their hand, seemingly by chance, but inevitable. This is an era of fast fish to eat slow fish, their combination is a win-win wisdom, is bound to jolt in the flood of economic crisis a gantry ...... Speaking of China's garment industry, people often put two first in the mouth Side: one is "the world's first garment manufacturing power," one is "the world's first garment exporter." These two "firsts", seemingly glamorous, are in fact full of crises, like a beautiful gown, covered with lice. This is an era of controversy. The lack of special features and lack of propaganda can only be dull in the flood of times until they disappear. Recent industry analysis shows that after experiencing the financial crisis, China's apparel industry is currently in the recovery phase and the transitional phase of the industry. Since entering into 2011, the pressure of rising raw materials and operating costs has been steadily increasing, and the development of the garment industry has been severely affected. Even brand-name clothing, like the nobility princes of the Middle Road, reluctantly maintained by the old capital. The reason is very simple, once branded apparel was plagiarized, Ruoyouruowu timely design lovable new style, it will lose the last advantage, but by the low price of pirated imitation products to occupy most of the market share, greatly affect the brand apparel market share , Which completely evolved into lemon market. So, how to avoid this situation? Striking original and information balanced market. At this point, the special cartoon character of the animation industry and the vast expanse of another market just fill that gap. In fact, there are already smart businesses and manufacturers that have started to do so. Metersbonwe teamed up with Shanghai Art Film Studio to launch the personalized T-shirt printed with the image of "Black Cat Sheriff," "Nirvana" and other images. The popular Japanese cartoon image "One Piece" On the big fashion Fifi rabbit crazy suction gold. To know what people need, to ask for people. Do not underestimate these simple cartoon images, they are not overly fashionable spokesmen, they are synonymous with the pursuit of fashion, they are a powerful helmsman to turn the tide. They also sold over a dozen vests to the hundred dollars, bringing profits to manufacturers while also providing copyright protection to avoid the risk of being copycat copied. Looking at the global animation industry, animation animation in the United States and Japan is so high that everyone in the world is amazed. From the published data, Japan's annual animation industry output value of more than 100 billion U.S. dollars, has long been Japan's second-largest pillar industries. In the United States, the animation industry involves a wide range of products and many derivative products. Many companies do not just engage in animation products. Therefore, there is no specific statistical report on the animation industry. However, the economic output of cultural industries, accounting for 10% of the GNP, There is a large extent the credit for animation. Since the late start and with less experience, our country has been profoundly aware of the necessity of taking the road to a strong cultural nation in recent years and has put forth strong support for the animation industry on the policy. , The 17th Plenary Session of the 6th Plenary Session of the "Cultural Power" as a national strategy put forward, the central and local people's governments at all levels will continue to increase investment in the cultural industry, through loan interest subsidies, project subsidies, supplementary capital, etc., to support national Cultural industries; substantially increase the central government's "special funds for supporting the development of cultural industries" and the scale of special funds for cultural reform. In addition to direct financial subsidies, preferential policies such as finance and land are expected to be implemented and coverage will be expanded. One is the traditional manufacturing industry, the urgent need to transition bottleneck; one is the emerging entertainment industry, fledgling desire stage. Their hand, seemingly by chance, but inevitable. This is an era of fast fish to eat slow fish, their combination is a win-win wisdom, will certainly jumped in the flood of economic crisis in a gantry. The originality of fashion design is a magic weapon in the industry. To solve the current situation of plagiarism magic in the same industry design pattern, the garment industry will first think of legal protection. However, due to the imperfect legal system in the industry, it is hard to form a strong binding force except the industry's own code of ethics. Gentleman not prevent the embarrassing situation of the villain. Clothing industry is currently facing another major problem is that China's garment enterprises in the global apparel value chain at the lowest end of the lack of sense of value of clothing brand, lack of industry compared with international brands advantage. Domestic and European clothing industry compared to the lack of cultural atmosphere, is the most direct manifestation. There are some differences between the consumer groups facing the brand clothing and the general consumer groups, especially high-end luxury clothing. These consumers are not only demanding high-quality and diversified clothing, but also have more cultural values . Look at the moment the domestic animation companies, most of the original ability, but also designed its own brand of animation products can be effectively protected by law. However, animation companies simply stay at the design level, brought only a large group of fans, it is difficult to transform into a broader industry resources, into a huge market. The urgent need of the garment industry and the animation industry can be complemented by each other. The two cooperation, on the one hand can enhance the brand image, animation brand and clothing brand to achieve the effect of superposition; the other hand, you can get more recognition, the formation of advertising effect, and then bring sales promotion. Liu Benyan, senior marketing director of Huaman Brothers, once said that as a garment enterprise, it is becoming a trend to reduce the design cost as much as possible and to quote a more reliable and convenient design force, and the way of such cooperation can be transformed into effective Market competitiveness, to help traditional businesses to obtain more dynamic development momentum. In 2009, Hua Man Brothers reached a preliminary cooperation intention with Jilin Qiaofu Garment Co., Ltd. based on the advanced method concepts of Man-Win mode and Fast Fish Competitiveness and the service advantages of in-depth integrated marketing. It is expected that there may be new breakthrough. Some analysts believe that: such a different trade union to create another more successful Metersbonwe, Baleno or Ives, and in the era of big animation, industrial integration has become a necessity, the garment industry and animation Industry's hand will give more evidence of success.
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