On October 20, the parallel meeting of “The new backbone of e-commerce power development in leaps and bounds†was held. The parallel meeting was one of the parallel meetings of the China Apparel Conference. Duan Yongchao, chief strategy officer of SEEC, Liu Dongming, director of the Network Integration Marketing Research Center of China Electronic Commerce Association, Lv Bowang, president of Beijing Zhengwang Consulting, and vice president of Xiuxiu.com Lu Qiang, general manager of GXG e-commerce company Li Shujun, V+ Mall COO Cui Xiaoqi and other e-commerce practitioners and experts conducted extensive and in-depth discussions.
In fact, for the entire Chinese clothing industry, e-commerce itself is "supernatural."
In the second quarter of 2011, the online retail transaction of China's apparel category reached 46.9 billion, an increase of 17% from the first quarter. It is estimated that in 2011, the sales volume of apparel e-commerce market will exceed 250 billion yuan, and the market share will exceed 15%. From PPG, VANCL to ZARA, brand enterprises have built online sales models one after another.
Yong-chao, chief strategy officer of SEEC, has been closely associated with the rapid development of apparel e-commerce and China's "consumer society transformation."
He believes that China is gradually entering the era of consumer weariness. Consumption based on possession, display, and personal symbols is gradually dying. Therefore, the first wave of e-commerce is actually an extension of industrial productionism. In the past, e-commerce was a ** of speed, not an essence. What did not touch the anxiety of the consumer society? The happiness and satisfaction of consumption are based on the equivalence between buyers and sellers. From the point of view of the merchant, it is interactive marketing, that is, through network technology, the “transaction†is changed to “communicativeâ€.
Liu Dongming, director of the Network Integration Marketing Research Center of the China Electronic Commerce Association, explained to the participants the timing and potential of e-commerce. In his view, the combination of clothing and e-commerce on the "mouse + cement" will undergo two changes: the e-commerce of clothing brands and the branding of apparel e-commerce. The future winners must possess the dual genes of the traditional brand elite and e-commerce brand.
Zhou Junji believes that at this stage, new marketing methods in the e-commerce sector are emerging, including micro-blogs, community networks, group purchases, and so on. Facing these marketing platforms with different characteristics, doing a good job of “integrated marketing†may lead to Industry front.
Zhou Shaoxiong, vice chairman of the China Garment Association and chairman of Fujian Septwolves, believes that each channel will have its own characteristics, and different channels will have different consumer groups. The formation of different stages will result in different consumption methods and methods. Clothing is to look for different characteristics of the way of communication, communication habits, points of interest, and then through the effective design of marketing methods to attract, pay attention to, know their own consumers, to obtain business opportunities. With the technology, the new charm of e-commerce is accumulating.
In fact, for the entire Chinese clothing industry, e-commerce itself is "supernatural."
In the second quarter of 2011, the online retail transaction of China's apparel category reached 46.9 billion, an increase of 17% from the first quarter. It is estimated that in 2011, the sales volume of apparel e-commerce market will exceed 250 billion yuan, and the market share will exceed 15%. From PPG, VANCL to ZARA, brand enterprises have built online sales models one after another.
Yong-chao, chief strategy officer of SEEC, has been closely associated with the rapid development of apparel e-commerce and China's "consumer society transformation."
He believes that China is gradually entering the era of consumer weariness. Consumption based on possession, display, and personal symbols is gradually dying. Therefore, the first wave of e-commerce is actually an extension of industrial productionism. In the past, e-commerce was a ** of speed, not an essence. What did not touch the anxiety of the consumer society? The happiness and satisfaction of consumption are based on the equivalence between buyers and sellers. From the point of view of the merchant, it is interactive marketing, that is, through network technology, the “transaction†is changed to “communicativeâ€.
Liu Dongming, director of the Network Integration Marketing Research Center of the China Electronic Commerce Association, explained to the participants the timing and potential of e-commerce. In his view, the combination of clothing and e-commerce on the "mouse + cement" will undergo two changes: the e-commerce of clothing brands and the branding of apparel e-commerce. The future winners must possess the dual genes of the traditional brand elite and e-commerce brand.
Zhou Junji believes that at this stage, new marketing methods in the e-commerce sector are emerging, including micro-blogs, community networks, group purchases, and so on. Facing these marketing platforms with different characteristics, doing a good job of “integrated marketing†may lead to Industry front.
Zhou Shaoxiong, vice chairman of the China Garment Association and chairman of Fujian Septwolves, believes that each channel will have its own characteristics, and different channels will have different consumer groups. The formation of different stages will result in different consumption methods and methods. Clothing is to look for different characteristics of the way of communication, communication habits, points of interest, and then through the effective design of marketing methods to attract, pay attention to, know their own consumers, to obtain business opportunities. With the technology, the new charm of e-commerce is accumulating.
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