The trendy Heelys shoe market is not yet mature

In recent years, Heelys has become a consumer fashion in China, especially among young people. As a new kind of shoes, although it is fashionable, its safe use is more important.

The heels of the trendy Heelys will be raised and the heels will be able to glide freely. This new type of footwear is very popular among young people in the country and is vividly called the "Heelys."

It is understood that the Heelys was invented in 2000 by an American, and heelys as the brand of such shoes. In recent years, along with the leading effect of some movie stars and other people wearing in public places, the Heelys was quickly becoming a fashion in the country and quickly became popular.

From the appearance, walking shoes and ordinary sports shoes, casual shoes, almost do not see any difference, but when flipping the soles will find that in the sole more than one or two small pulleys. The pulley is fixed in the thick sole, and when it is not slippery, the pulley is hidden in the sole, which is the same as ordinary shoes. When the sport is gliding, by automatically or manually popping the pulley, keeping both feet one behind the other, gently raising the toes, and the two legs can be glided. If you want to stop, the toes can be “braking”. The two functions of daily wear and sliding entertainment are realized.

At present, there are mainly manual and automatic types of Heelys on the domestic market. Manually retracting the sole pulley is done manually, and the automatic ejection of the pulley through the button is automatic. Manual walking shoes are equipped with wrenches and wheel covers, which can be loaded and unloaded on their own. Their characteristics are durable and relatively safe. Automatic walking shoes are used to shrink pulleys through buttons on the shoes. Their features are convenient and quick. At the same time, in manual and automatic models, it is divided into two categories: single-wheel and double-wheel.

In terms of style, Heelys mainly focuses on sport models and shoes. The colors are rich and colorful, and the design is fashionable. It is cool, free, and cool.

In order to meet consumers' needs, Heelys has changed its use as a functional shoe only through the continuous improvement and deduction of domestic manufacturers, and it has become a product that can be used both for daily life wear and gliding.

The market is still immature. As a fashionable product, the Heelys has been favored by many domestic footwear companies just after its emergence. In a short period of time, the output of domestic children's shoe manufacturers has been continuously improved. Especially in 2011, almost all children’s sports shoes companies in Quanzhou City, Fujian Province, Taizhou City, Zhejiang Province, and Dongguan City, Guangdong Province, which manufacture sports shoes for sports use in China, all produce walking shoes. However, domestic production companies basically process and produce on the basis of their original brands. Although after several years of development, no well-known brands have been cultivated.

At present, the sales of Heelys are mainly based on online shopping channels. The major brands include Willows, ChuangSheng, Aishu Shi, Haiyan, Little Cyclone, Wheelys, etc. However, the overall quality of products is uneven and varies greatly.

It is understood that there are no domestic standards for Heelys products, which is also a factor that restricts the development of the domestic industry. At present, most companies only refer to the industry standard hg/t3085-2011 "rubber and plastic cold sticky shoes" or "travel shoes" standards for production, and in these standards, the key parts of the Heelys - the pulley and its safety, applicability There are no relevant requirements and specifications.

In fact, at the beginning of the birth, the Heelys was a single-wheeled manual model, and the current Heelys' main product is still this type, and their products are limited to use as sports shoes that resemble skates. At present, the domestic two-wheeled models are new products, but there are no restrictive reminders and instructions on their product labels.

Relevant personages from domestic enterprises told the reporter that due to the difference between Heelys uppers and travel shoes, they made reference to such standards for production. However, in terms of product identification, they are not very normative nor comprehensive. As a new type of shoe product, domestic enterprises hope to introduce relevant product standards, regulate and guide product production.

The safety needs to be taken into account. The walking shoe can be used as a normal shoe or a functional shoe. However, if it is used improperly, it can easily cause serious fall and other safety problems. In recent years, injuries have occurred from time to time due to improper wear.

Experts pointed out that Heelys can exercise the balance and coordination of the wearer's reaction ability, training sports skills, improve physical fitness and lower limb strength. At the same time, he emphasized that while pursuing fashion, safety and health should be put first: Heelys designs are not designed according to the standards of sporting goods and cannot be used as fitness products; children under 6 years old should not wear or wear less; try to choose Footwear, back of the shin guard at the heel, followed by thick insole style; can not be used for a long time; frequently followed by depression, easy to calcaneal injury; do not choose more than 3 cm high heel products.

In addition, in the use of the process should also pay attention to the following matters: wear helmets, knee pads, elbow pads, wristbands before use, check the wheels are solid; wear on a relatively flat ground, do not slide on uneven, uneven and wet surfaces Avoid roads with lots of cars; don't go hand-in-hand; don't wear automatic walking shoes to climb, go up and down the stairs, and walk longer.

Manually safer than automatic. At present, in terms of product safety, manual models are preferred. The manual model can be easily disassembled at any time, and because there is no internal automatic pop-open device, the use of safety is high when walking normally. The pulleys of automatic products will inadvertently pop up, which will cause accidental fall. Therefore, try to select manual models, especially when children wear them.

The double wheel is more stable than the single wheel. The single-wheeled walking shoe is simple and light, and requires less space for the groove of the sole, so that the strength of the sole can be ensured. However, it is less stable than the two models. The two-wheeled Heelys shoes are more stable and balanced than single wheels, and are suitable for younger children and beginners.

The key components must be reliable. If you choose to buy a walking shoe, you can't judge whether it is comfortable or not, and you should pay special attention to buying a shoe with guaranteed quality. The pulley must have not only the ability to withstand strong impact, but also special requirements such as resistance to frequent assembly and disassembly and wear, wheel body elasticity and good torque resistance, cold resistance and high temperature resistance. In addition, the bearing accuracy of the pulley is higher, and when the wheel is selected, the rotation of the pulley has no noise and the rotation is better.

The sole is the “brake” device of the Heelys, the high-quality and reliable Heelys, and the outsole is made of an aircraft tire-grade rubber composite material. The pu material is used in the midsole. It is soft and has good elasticity and is not easily deformed. Helping material is superior to cow leather or matte leather. At the same time, it is best to have a safety design such as protecting the ankle.

Experts advise that when consumers purchase such products, in addition to paying attention to the performance of the above products, they should try to choose to buy in physical stores to compare and try on.

Tips

When wearing a Heelyskin beginner's exercise basic method, when the beginners begin to stand, their feet stand one behind the other, and they cannot stand side by side with their feet in the front foot. Then slightly raise the toes, the center of gravity gradually moved to the rear foot of the wheel, looking for a sense of balance until you can fully grasp the balance. Afterwards, the wall was handed and slowly glided forward with the help of the pushing wall. In the process of taxiing, if you feel that the center of gravity is unstable and you want to fall, you should immediately stand on your feet and stand still.