The main hall of the temple was staged with a debut performance.

Huang Liuli, Gu Songbai, a thousand-year-old Chinese white marble brick, skirt swaying - November 2, 2016, on the side of the axis, in the main hall of the Taimiao where the successive emperors flocked to Chongli, the first time a clothing brand appeared. Figure:

The elegant dress from ELLASSAY is modern and stylish. The waist, shoulders and wrists fit in perfectly with Chinese women. The light and concise set comes from Laurèl in Germany. The real wear reveals exquisite textures and prints. From the fabrics to the colors, IRO, with its sleek IRO, showed its unique style of French fashion. Finally, Ed hardy ignited the audience with its American-inspired sports jacket and graffiti... Every country in the world has different styles. The reason why they gathered and then entered the main hall of the Taimian Temple in Beijing is going back to a name that was born in the 1990s as early as the fashionable budding Chinese. It is the name that has been carved along with Chinese fashion for 20 years: ELLASSAY (Song Lisi).

In the evening, as the largest existing Jinsi Nanmu Palace in China, the paintings of the main temple of the Taimiao Temple were woven from top to bottom, and the precious and rare Nanmu pillars gave Songli the best grand show background ever. As the debut of the 100-year-old hall, the collision between the modern fashion aesthetics of Ge Lisi and the classical royal architecture evoked every nerve of the guests in every inch of space in the show. This has been accompanied by and helped China's fashion to go through two decades of high-fashion Chinese fashion brand ELLASAYY (Geli Si) step by step to explore, a solid approach, in front of the song force thinking, just like the size of the group, the international pattern .

Witnessed on the spot were Sumang, president of Fashion Media Group, Hu Shuyi, publisher of ELLE China, Deng Li, chief content officer of Jiaren brand, Zhao Ying, publisher of Yue-Self, and other leaders of the media, as well as internationally renowned people. Designer Vivienne Tam, Vivienne Tam, fashion blogger Xu Fengli, and fashion blogger Chat with fashion designers and fashion bloggers. On the one hand, the gathering of visitors from professional fields to personal styles is not only a result of Song Lisi’s strength in precipitation, but also results in the accumulation of talents such as cultural celebrities who have dedicated their efforts to creative industries and fashion groups in China’s fashion publishing and new bloggers. Another wave of social media public opinion.

In addition to the action decision to expand the international map by acquisitions, approaching the long-term vision of “China’s LVMH”, she even removed all her creativity in the Lincoln Center in New York, the Senate in Milan, the China Film Museum, the Shanghai Stock Exchange, and the Central Academy of Fine Arts. What is most curious about the extraordinary experience of Xiu Xiu is that, in the end, in 20 years, the power of thinking has risen from nothing and has been on the rise? - “In between products and marketing, what customers ultimately buy is still products. Marketing Can increase customer purchases, but only products can bring customer loyalty.” In the letter of the founder of the brand, song Xisi chairman Xia Guoxin to his own brand, we see this seems out of tune with the era of marketing, but also the most Reasonable explanation: changes in fashion, dress up. Following this clue, Songli hired Jean Paul Knott, a fashion designer who has 12 years of product R&D experience as an internationally renowned brand, to serve as a design advisor. The quarterly reciprocal, advertisements may not be as pioneer or topical, but they must be In the display of clothing, and the fit of the model's body lines, etc. What's more, we continue to see that Ge Lisi continues to advance in this vein, not only playing with classic basic colors or basic elements, but also printing, accessories, and light and thin fabrics that are increasingly being mastered. It is also true that the Taizoi show is a big show. It is not so much an international ambition to go straight into the ambition of fame. It is better to say that the integration and collision of styles is also an intimate measure to care for more customers and their clothing needs. In the axis of the next pure dress system, finesse is devoted to the development of apparel products, and at the same time, it is willing to make thoughtful considerations for consumers, and timely additions of creative gimmicks, then there will be good and tenable maturation. Brand. It is precisely because of standing firm, the chairman of song force thinking Xia Guoxin on behalf of song think that: "Twenty years is not brilliant, just a start." - More powerful market influence is also better, more international market territory Fortunately, we are honored to see that once again, on this platform that has traditionally witnessed the position of the emperor and the emperor, Cooper has once again risen to the east.

It is worth mentioning that on the 2nd of November, the Taimiao Festival was a milestone for Geli Si’s elegant 20-year period. It was also of great significance for the 20th anniversary of the establishment of China International Fashion Week, and it was also used as the 2016 China Fashion Awards Ceremony. On the spot, the high-profile awards for the Chinese fashion design “Golden Summit”, the annual fashion designer TOP 10, the annual male model, the female model TOP10 and other high-profile awards opened the mystery one by one. The same figure overlaps, the same dream sprouts, and the same scene is born and born. It is also witnessed by the same group of aspiring people – clothing as the carrier, which is the convergence point of cultural clusters, brand ecology, and times, a sense of mission and creativity. At the point of the explosion, approaching it, we also heard the brightest horn at the monument.