Chen Wei devaluation of its own brand: LN09 autumn

The famous fashion designer Chen Hao launches the personal brand LN New Season Autumn Wear. He invites well-known friends Wei Lai, Chen Fei, Zhang Yuxin and Li Rui as the models. Chen Hao said that the personal brand LN 09 edition autumn will interpret the classic and fashion of special custom fashion. It will be the perfect blend of tradition and modernity, simplicity and luxury. He said that he will allow Italian fashion to bloom in Beijing and weave a beautiful and luxurious dream for the prosperous people.

In 2007, when Chen Hao, the chief designer of the domestic famous brand “Chennuo” launched a personal brand, he has already attracted enough interest in the fashion circle. This time, he ingeniously chose a designer model to hold the appetite of the media. . To this end, the reporter interviewed Chen Jun, LN design director.

Fashion designer Chen Hao

"Everyone has the right to enjoy the beauty." Chen Hao said passionately.

Chen Hao was hailed by the industry as "a magician who promised a woman." Since childhood, he liked the styles of Karl Lagerfeld and Alexander McQueen, the world's top designers. He also longed to become China's McQueen.

In 2000 he studied at Malaspina University Collage in Canada. From 2003 to 2004, he served as general clothing assistant of Vancouver WELLDONE Television Company. At the end of 2004, he returned to China to study three-dimensional plate making.

At the beginning of 2007, Chen Yu, who had participated in the competition for the first time, won the Best Costume Design Award in the “2007 Beijing Spring Festival Gala – New Year’s New Year” design competition. This made him an instant hitter in the industry and he was in Beijing Television and Hong Kong TVB 8 Spring Festival Gala. Debut on stage. In the same year, he was appointed as the chief designer of “Chennuo”. He held several personal fashion press conferences before and after, and was sought after by the industry.

In September 2007, the personal brand LN was founded.

"The brand must have its own style and soul, and it must have a medium for displaying style and soul." This is the concept of Chen Hao's use of the designer as a model.

From the very beginning, the LN brand started with the perfect blend of Chinese clothing culture and international top quality. It gathers the essence of Chinese and Western design from the perspective of an Italian designer. It presents a more classic and atmospheric overall image on the international brand stage, highlighting the highest level of domestic brand technology. Its purpose is to seek out the uniqueness of the high-end crowd.

"This fall release, I use well-known designers Wei Lai, Chen Fei, Zhang Yuxin, Li Rui these friends as my personal brand models, although they themselves have a certain influence in the high-end market, and I am more What is fancy is that they are more ideological, aesthetically conscious, and pursuing perfection than professional models. They are keen to learn about cultures from all over the world. The exquisite elegance and urban fashion that they reveal in their eyes can convey taste and personality to consumers." .

Four famous designers who were chosen as models responded to this issue. Due to their different experiences, the four people have different opinions.

Wei Lai, a well-known designer who once spoke for Epson, Infiniti, and many other international brands, founded the famous design company in the morning for design, and has successively engaged in arts, salesmen, accompanists, and copywriters.

Wei Lai was very excited about this cooperation with Chen Zhen. He said: “Coco Chanel famously said that I have made the fashion industry a quarter century more because I know how to explain my time. It is entering a new era. Any existing form may be subverted. People like and accept different aesthetic expressions. This subversion is really exciting."