Montagut's high-profile counterfeiting in Shanghai comes mostly from Zhejiang

With a new generation of flagship stores as the guide, Montagu, a French brand that has been stationed in the Mainland for 20 years, has recently opened a series of product integration in China.

Montagut’s new flagship stores have been stationed in Beijing and Guangzhou one after another, but they have not settled in Shanghai, China’s fashion capital. The reason is that Montagut was "injured" here.

The Montagut, famous for its famous trademark "A Flower", once suffered from the fake goods that once disappeared in the Shanghai market. However, Montagut is much tougher than another Italian brand that cannot sustain itself, "Chovani Valentino," who chooses to temporarily retreat from the Chinese market.

A person in charge of the Shanghai Trade and Industry Bureau’s Trademark Office pointed out when he mentioned that there are currently 158 “Valentino” brands with various prefix suffixes that are currently registered in the Trademark Office of the State Administration for Industry and Commerce, and are being applied by local companies. In Shanghai alone, there were more than 200 counterfeiters or imitations of Valentino.

According to Tang Guangzhi, sales and marketing manager of Montagut Far East Ltd., there are more than 60 company names and Montagut's brand holders in Hong Kong, such as "French Montagut International Group Co., Ltd.", "French Montagut Group dress limited. Company "," French Montagut (Hong Kong) Enterprise Co., Ltd." and so on. Most of the dates of the incorporation of these companies were between the beginning of 2001 and June 2002, and their shareholders were absolutely.

Montagut began to clean up the market and use all resources to crack down on infringing companies. It is understood that Montagut China allocates 1% of sales each year for counterfeiting.

According to another report, Montagut ranks fourth among China’s men’s T-Shirt sales rankings.

According to Hong Kong media reports, Montagut Chairman Pierre Goss has stated that Montagut has more than 3,000 sales outlets in mainland China, of which 18 are flagship stores, but all are established by various product distributors and franchisees. The status of these "flagship stores" is the long-term decentralized operation of individual products, making Montagut's products difficult to drive each Other and form a concentrated brand. In terms of brand building, decentralization also has a negative impact on creating a classic brand image. In this situation, Montagut adjusts the Chinese market strategy and begins to integrate the sales of its products. Pierre Goss said that the group will open several flagship stores directly marketed by the company and sell its own branded products. If sales channels improve, Gauss believes that Montagut still has a lot of room for development.

In order to intensify the fight against piracy, Montagut’s advertising and communications manager Yan Nood showed journalists how to identify the Montagut trademark. Consumers who purchased Montagut garments can also visit the company’s website and enter the number on the label to identify the fraud. If consumers buy fake products, they can complain to Montagut.

Yan Nood also revealed that Montagut's Shanghai flagship store will open at the end of the year as soon as possible.

Yan Nood said that Montagut’s decision to change the mode of self-management of flagship stores by distributors and franchisees in the Mainland is the biggest difference in the new flagship store, which is a direct-operated store under the control of Montagut Far East.

According to industry insiders, Montagut's series of product integration actions in China shows that after entering the Chinese market for many years, foreign companies increasingly understand the Chinese market and know how to operate in China.