Yesterday, Johann Zeitz, the global CEO of the world-famous sportswear brand Puma Germany, released the Hummer Olympic marketing strategy in Beijing. He said that next year, while Hummer will launch new sports products in China, it will launch large-scale marketing campaigns based on runway series products during the Olympics and increase investment in the Chinese market, making Hummer's business in China a global business. The top three.
At present, the Chinese sporting goods market is attracting the development of several brands including Hummer. Founded in 1948, Hummer is currently one of the world's largest manufacturers of athletic footwear, apparel and supplies, and has established distribution channels in more than 80 countries around the world.
Hummer in China not only has to compete with internationally ranked No. 1 and No. 2 American Nike and German Adidas, but also accepts criticism from domestic brands Li Ning and Anta.
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