2006 thermal underwear autumn and winter new forces

A product can bring light to an industry; a brand may be able to drive an industry.

In 2006, the new sales season of thermal underwear came, and new products, new brands, and new ideas will start to appear. This is not only an exciting point of the market, but may also become a new direction for the development of the industry.

New brand: Take advantage of processing to the front

In the alternation of old and new brands, thermal underwear entered the ninth year. Thanks to the emergence of new brands and the new brand marketing concepts it brings, the industry is strong and refreshed again and again. In recent years, OEM brands have been aggressively advancing into the market. They have not only become the target of dealers at all levels, but also have gained a considerable share in market sales. In 2006, the most worthy of the new force is still relying on the advantages of production and processing, to go to the sales front of the brand.

Characteristics: The factory-type brand, in the early days of the brand creation, often chooses a model area and strongly intervenes in the market. Flattened networks, favorable distribution conditions, guaranteed supply, strong offensive campaigns, and competitive prices for product prices.

Representative Brand: Bin School, Snow Dragon People

Bin School: Creating First-class Brand in Sichuan

Hong Kong film and television star Lu Liangwei has hired Bin Pai, who is the spokesperson for the image, and is the only one of the three brands created by Zhejiang Binpai Industrial Co., Ltd. to use his own company in the form of a branch company. At the beginning of the year, when the brand first arrived, it quickly hit a spot with more than 100 sales outlets in Sichuan with a strategy of “good image, high cost performance, high publicity and low barriers to entry”.

The Sichuan market is a strategic level model market for Binpin. According to the person in charge of the Chengdu Branch of the brand, the objective of the Bin School in Sichuan in 2006 was to create brand influence and establish brand reputation. The business idea is to give full play to the advantages of factory-type brands. After a year's efforts, it has entered the ranks of first-class underwear brands. The edge of the battle is: rich sources of goods, high-quality and low-priced products and intensive promotional activities. At present, the colorful cotton wool jacquard skin underwear, Modal Lycra patch underwear and Other top ten series of new products have been listed one after another for the Sichuan season promotion, equipped with a variety of shocking special offerings have also been properly prepared.

Snow Dragon people: 2006 will have a good show in Sichuan

Shanghai Xuelongren Textile Co., Ltd. is one of the earliest companies engaged in the research, development, and production of thermal underwear. The “Snow Dragon” brand won the “China Famous Brand” in 2006 and won the “Green Product Award” from the China Environment Protection Foundation. .

In 2006, Xuelong people developed a new marketing concept, operated a new marketing strategy deployment, and was the international superstar Mr. Fei Xiang as the brand image spokesperson. Mr. Yang Haitao, the agent of Snow Dragon Sichuan, formulated the strategic goal: to quickly enter the Sichuan market with many advantages such as large capital, independent cotton yarn industry, independent garment factories, diversified design, unique craftsmanship, and strong planning.

After Xuelongren entered Sichuan this year, Yang Haitao, an agent, established an ideal distribution network based on his personal connections and influence in Sichuan. In the peak season, when it comes to arrogance, it is believed that the “Snow Dragon” who debuted in the Sichuan market will have a wonderful performance and let 80 million consumers remember it.

New Products: Results After Market Segmentation

Breaking the homogeneity of products and developing differentiated products, this year's underwear market has added a number of “stunning” newcomers, including the use of new raw materials and the introduction of high technology. It is worth focusing on different groups of people and consumption. The customary product presents a new trend with composite functionality.

Color milk velvet underwear

Shanghai Duocai Cotton Garments Co., Ltd. was the first to introduce milk fiber into the manufacture of thermal underwear, and this year it launched strong milk velvet underwear in autumn and winter, attracting the attention of the textile industry and garment industry in China and even the world.

The raw material of milk fiber is extracted from the milk mash after the milk is made of liquid milk, and after a series of treatment, it is made into milk filament or short fiber. The fiber contains a variety of amino acids. The fiber fabric is worn in close contact with nourishing effect. The texture is light, soft, wet, breathable, and breathable. It is an ideal fabric for children's wear and lingerie.

Features: "color, fragrance, bit" and taste. Color, the affinity of milk fiber and dye, make the fiber and its fabric color exceptionally bright and vivid, and has excellent color fastness; fragrant, with a light mellow taste of cheese; bit, light weight, luster, delicate, smooth, high class.

Seamless feather underwear

For the first time, the wireless stitching down jacket integrates the function of down jacket and thermal underwear to achieve the effect of being fit and warm and comfortable. This patented underwear technology, the entire clothing surface of the wireless seam, no pinholes, reducing the heat dissipation, but also eliminates the down run outside on the environment and physical hazards, with high efficiency warm, anti-bacterial, mildew, green, breathable, etc. The unique function is a new generation of environmental protection green down feather underwear in a true sense.

Representative brand: Xiang Yu, Hong Shun seamless down thermal underwear.

Product features: Break through the limitations of raw materials for traditional thermal underwear, in addition to high warmth rate and softness, to achieve the maximum practicality of outer wear underwear.

"Runzi SPA" skin care cotton

Skin care cotton is a natural fiber composed of natural ingredients such as squalane, collagen silk protein and dilute acid monoglyceride. It inhibits the volatilization of skin surface moisture, maintains skin moisture, improves the itching caused by dryness, nourishes skin and improves The problem of rough skin makes the skin smooth and elastic.

Produced by British GP, the “Runzi SPA” skin care cotton with Japanese invention patent is the pure natural underwear made of this fiber, and it can be worn skin care products to promote the skin to restore its original moist. This kind of underwear made of special fibers will firmly lock the nutrients in the skin care cotton. Even if it is washed 50 times, it will still have moisturizing effect.

Product selling point: "A kind of wearable skin care product" developed for women who pursue a high quality of life.

New Company: Change of Secondary Dealer

The second-tier distributors boldly stepped into the ranks of the provincial government to achieve new expansion of self and business, which is another new aspect of the Sichuan underwear industry. The emergence of three new underwear professional agency companies, Chengdu Henghong Garments, Chengdu Jialiang Garment, and Chengdu Mido Garments, not only adds new blood to the industry, but also more importantly is the rich practical experience of traders and second and third grades. Regional market control capabilities will inevitably bring about innovative development of market structures and models.

Commonality: relying on the trader's own retail base in the second and third-tier markets, it has the exemplary role of sales channels, and it is very likely that explosive sales breakthroughs will be achieved in one or more regions.

Chengdu Henghong Garments: Trader Yang Haitao not only owns many “Tianjie” lingerie franchised stores in Meishan, Jiajiang and other regions, but also has extensive experience in national and provincial market operations and high morale, used to make a sensation. Sexual planning activities boost brand influence. After this year's independent portal, the agent Snow Dragon people brand, full of ambition, carrying the brand's strong support, autumn and winter will surely throw amazing master plan.

Chengdu Jialiang Garments: General Manager Chen Wenyong has the innate wisdom of doing business in Zhejiang. He rushed into the underwear agency circle in Chengdu last year. After accepting the Arctic Velvet in Sichuan Province this year, he did not give up his “kingdom” of selling in Nanchong. According to Chen Zhangmen, maintaining the identity of the terminal retailer is the key to gaining market first-hand information and grasping business opportunities. At the same time, it can also set itself up for the sake of the general distributors and help establish a good cooperative relationship with them. These are the prerequisites for doing a good job in the province.

Chengdu Mido Clothing: The company's helmsman Wang Yang is also an end-sale elite. As a student of medical science, he has high cultural quality and market control capabilities, and he dominates the half of the Neijiang underwear market. This year, the company's enthusiasm for thermal underwear is the responsibility of the brand's reconstruction in Sichuan. The enthusiasm of the brand owner Li Du recently disclosed: Wang Yang, who has clear operation ideas, solid working style, and rich practical experience, is another talented man in Sichuan underwear agency. Thanks to the generous support given by the enthusiasm company, we will be able to do a great job in the Sichuan market.