Top brand Maxim first set foot in China's leather goods industry

Top brand Maxim first set foot in China's leather goods industry

France's top brand, Maxim, will be involved in the Chinese leather goods industry for the first time, selling the Maxim brand leather shoes, purses and small leather goods in the Chinese market through a "one city, one agency" and "single store authorization".

The Maxim brand has more than 110 years of history in Paris, France. Its owner is the world-famous fashion designer Pierre Cardin. Today, "Maxim" is not only the highest mark of the French catering industry, but also has become a hotel, flower shop, senior men's wear, women's clothing, men's and women's bags, leather shoes, accessories, food, wine, designed and operated by Pierre Cardin. More than 500 kinds of fine brands such as cosmetics and cosmetics have become top brands in Paris.

Maxim brand leather shoes, bags and small leather goods series of China's general agent --- Guangzhou Dechen Trading Co., Ltd. introduced the product positioning in the "fashion, noble, elegant" style as the theme, business and leisure Occupies 60%, Urban leisure accounts for 40%; The sales channel adopts the mode of single store joining, mainly in the city's hypermarkets, supplemented by independent stores, five-star hotels, airports and other high places; the price goes on medium and high-grade The price of leather shoes is generally between 600 yuan and 4,200 yuan, and the price of leather bags and small leather goods is generally between 400 yuan and 3,800 yuan. At the same time, a small part of the price is for high-end top-level products.

As a high-grade cashmere products, because of its thin fibers and short, so the product strength, abrasion resistance, pilling performance and other indicators are not as good as wool, it is very delicate, its characteristics really like "baby" skin, soft, Delicate, smooth and elastic, however, keep in mind its delicate and easy to damage, improper use, easy to shorten the period of use. When wearing cashmere products, special attention should be given to reduce the larger friction, and cashmere matching coat should not be too rough and hard to avoid damage to the fibers by friction to reduce the intensity or pilling phenomenon.
maintenance
Cashmere is a protein fiber, especially vulnerable to worm-eaten, collection should be cleaned to dry, and place the right amount of moth-proofing agent, pay attention to ventilation, moisture, washing attention, "three elements"
1) Neutral detergent must be used
2) water temperature control at 30 ℃ ~ 35 ℃
3) Careful rub, can not force, water drift, tiled dry, can not be exposed.

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Women'S Cashmere Pullover

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NINGXIA ST. EDENWEISS CASHMERE PRODUCTS CO., LTD. , http://www.st-edenweiss.com

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