Hugo Boss Chairman Seltzer: The Future of Fashion is China Non-Italian

The designer of the famous boutique fashion group Hugo Boss in Germany, Selzer warned the designers: Do not take Asia and cheap fashion as a matter of course. You don't want to fly to Italy five times a year. Once a year, Italy is enough, and the remaining four times go to China!

The German "Time Magazine" published a long interview with Bruce Serser, chairman of Boss, on November 2nd. The international fashion industry's trend-setting children have expressed their unique opinions on men's clothing taste, women and Louis Vuitton bag (LV), the aggressiveness of the Chinese fashion industry, and the tedium of the German business street.

Cheap suits are simply visual murder

As the world's leading boss of high-end fashion, especially the men's wear brand, Selzer, 49 years old, certainly knows best what the man of today (the so-called success) should wear. Don't take your double-breasted suit out and wear it. Maybe double-breasted will become fashionable in the future, but at least it seems to be a bit "old-fashioned" today. Also, don't wear a sky blue casual outfit with gold buttons. It's like wearing black shoes with white sports socks.

Selzer said that, in general, compared to ten years ago, German men are very likely to wear clothes, at least most white-collar workers with suits, shirts and shoes look very appropriate.

Don't touch those cheap and big sales suits. It's just a visual murder - the length, the proportion, the style and the cut are all terrible.

But a decent Boss suit has a price. A Boss suit is more than 400 euros in stores, so how much does the store make? Seltzer did not hide this trade secret at all. He said that the wholesale price of the store from Boston was less than half of the retail price. However, the shopkeepers do need the price. They have to pay the clerk, pay the monopoly license fee, and pay the rent for the shop and the decorating fee.

Boss men’s main target is the middle-class white-collar workers who live in row houses and open E-series Mercedes-Benz commercial vehicles. You don't give me up. Selzer said that the reason for buying Bosh is that it is mainly worth the money. What you spend on it is a good thing.

Why do women love Louis-Viden (LV)?

Boss began as a noble man, but Boss is no longer just a suit that means elegance and texture. Its casual wear, women's wear and fashion accessories also account for nearly half of the turnover. This is a common trend in the global fashion industry. Even adidas, a sports clothing predator, has started a business of casual wear and has also sold men's fragrances and shampoos. Selzer even said that it may be 10 years after Boston's men's casual wear will rise to half of the turnover, and even launch children's fashion series. Why not? Parents are willing to spend money on their children. Dior, the women's fashion empire, has long earned children's money. Hermes' baby blanket sold for 430 euros. Of course, Selzer said that we will not introduce a dog leash of 1,500 euros, which is too exaggerated, and that is not the route Boss wants to take.