Italian sports brand LOTTO "happy journey"

The two parallelograms are superimposed on each other, and the "intersection" is marked with bright red. This is the sign of LOTTO. LOTTO means "Lutuo" in Chinese, which means the meaning of a happy journey.

Back in the 80s of last century, this Italian sports brand is synonymous with the fashion of young people. In the 1990s, although LOTTO still occupies a pivotal position in the international market, it has been affected by the financial turmoil in Asia and has lost ground in the Chinese market. Fortunately, through the efforts in recent years, the influence of LOTTO in China is gradually being recovered.

In Italy, the development of LOTTO has been relatively smooth. The reason for the decline of LOTTO in Asia, especially in mainland China and Hong Kong and Macau, is that LOTTO agents in the region have been hit by the financial turmoil.

Windy Apennine 30 years

In 1973, LOTTO was established in Italy. At the beginning of its establishment, LOTTO concentrated its efforts on tennis. At the time of mentioning LOTTO, the first thing people thought of was tennis shoes and tennis T-shirts. Later, LOTTO turned its attention to the world's largest sports program that has become popular in the Apennine Peninsula for nearly 100 years———Football, providing soccer shoes and sportswear for the Green Lions, and now even the law enforcement agencies on the pitch———referees Also prefers LOTTO. Football supplies have gradually become the main battlefield of LOTTO.

In the first 10 years of its existence, LOTTO quickly opened its market in Italy and took a pivotal position. Now, LOTTO has become one of the world's most famous sports brands and it sells in more than 80 countries on five continents.

Big-name stars to help out

During the “childhood” period, LOTTO recruited more than 80 sports stars to help them raise their brand level; and these stars allowed LOTTO to show their style on the winner’s podium.

Among the big names that have left their name on this "win-win" road are tennis giant Boris Becker, German tennis player Musseler, football star Albertini and Zamorano.

In recent years, LOTTO has also been associated with the “nuclear warhead” Xie Yuqin Koala. The Ukrainian boy dressed in LOTTO has established himself in the Apennine Green Field. At the same time, Green Juventus Juventus is also wearing LOTTO on the "battlefield" in Europe and the world.

In Italy, LOTTO represents the highest level of sporting goods and is synonymous with high-tech sports equipment. In the world, LOTTO is also a sign of high-end sporting goods. LOTTO can be used as their sports partner when people relax, play football, play tennis and even exercise.