U.S. Garment Retail Rejuvenated With Spring

Recently, rising temperatures have brought American retailers' "spring" ahead of schedule. According to the latest data, due to the impact of increasingly warm weather, US consumers’ desire to buy has increased and clothing retailers’ sales in February have risen slightly.

In February, same-store sales at Gap, the largest clothing retailer in the United States, rose 4%, marking the first increase in nearly eight months. According to Gap, the growth of sales and economic growth in spring clothes should not be underestimated. Thanks to big promotions in footwear and apparel, Nordstrom, the luxury department store chain, saw its sales increase by 10% in February and Saks rose by 6.6%. In addition, Target's same-store sales increased by 7% in February, Macy's department store sales increased by 4.6%, and Ross and global apparel retailer TJX's revenue increased by 9%. Benefiting from the promotion of Valentine's Day consumption, the same-store sales of the former Limited Brands company of Victoria's Secret rose 8%. Buckle, a young fashion retailer, saw its sales soar by 14.8%.

The National Retail Federation (NRF) once predicted that in February this year, the average personal consumption level will increase by 8.5% from last year to 126.03 US dollars, reaching a new high in 10 years, and the total consumption is expected to reach 17.6 billion US dollars. The current market environment in the United States is witnessing this speculation. Industry surveys also show that in February the US consumer confidence index reached the highest value. Lynn Franco, director of the Conference Board, said: "In January this year, the U.S. consumer sentiment index fell, but from the beginning of February there has been a gratifying upward trend." It can be seen that the overall economic situation in the United States is warming up. Lynn Franco added: "Despite the further rise in oil prices, the industry is optimistic about the short-term economic conditions, career prospects and financial conditions."

In February, as the shortest month of the year, the US retail industry is both a transitional month for digesting inventory and an old-fashioned welcome month for watching the trend of consumption. With the rising consumer demand in February, retailers will also usher in a warmer spring in March and April. However, some experts have warned that when the price of oil is close to 4 US dollars / gallon, low-income consumers in the United States will once again tighten their wallets to control the additional expenses.