Located in the Beijing department store at the Wangfujing Pedestrian Street, the Leonardo Men's Shoes counter features a billboard with a dazzling picture of Da Vinci's head outlined in orange and black lines.
According to the website of the Italian Old Man Head International Development (Group) Co., Ltd., the company has expanded the "Old Italian head" brand to the automotive service sector.
According to the trademark registration certificate on the website of Guangzhou Elder Head Leather Co., Ltd., the company's registrant is Italian Old Man Head International Group (Hong Kong) Co., Ltd., but the company’s deputy general manager Li Rong said that the brand has no relationship with Italy.
In the anti-counterfeiting list of the Intellectual Property Department of the Italian Foreign Trade Commission, there is a familiar brand, the head of the elderly. In the 1980s, the head of the old man was a popular brand with crocodile, **** and so on. However, according to the Italian side's verification, there is no such brand in Italy. Its "Italian background" and its long history are fabricated.
Where does the "elderly head" come from? A survey by the reporter found that there are more than a dozen "elderly heads" on the domestic market. They come from different places such as Italy, France, and the United Kingdom.
The "long history" is the website of the Wangfujing Department Store of the Beijing beauty salon where the phone number of the fictional company is reserved. The "Leonado" is described as follows:
“Leonardo is one of the most famous brands in Italian and European apparel and leather industries. It is registered in Europe, the United States, Japan, and China.
"In 1936, Leonardo Garson was known for designing and producing Italian attire, general shoes, leather bags, belts, and purses, and became a famous company in Europe for designing and producing leather. After the end of World War II, Lee The Leonardo Garson Company switched to the production of civilian leather garments.In 1963, Leonardo II took the portrait of Leonardo da Vinci as a blueprint and designed the well-known old avatar pattern as a trademark and registered it successfully.
“In 1985, the elderly man was introduced to the Chinese market by Hong Kong Huayuan, which was the only imported brand leather shoe in the domestic market. This year (should be “in recent years†– journalist's note) the elderly scalp shoes, regardless of style or use of materials, There are new breakthroughs. Developers exchange with Italian, French and Japanese designer shoe factories and famous designers every year at leather shoe exhibitions in Milan and Hong Kong, Italy. At the same time, they introduce the latest and most distinctive styles and models in the world of fashion. Environmental protection materials."
Recently, a reporter from the China Youth Daily came to the Leonardo Men's Shoes counter in the Beijing department store on Wangfujing Pedestrian Street. On the fourth floor of the mall, the billboard with the Da Vinci portrait outlined by orange and black lines is very eye-catching. According to the website of Wangfujing Department Store, this pattern is based on the self-portrait of Da Vinci, the master artist on the stamp, and designs the famous old head portrait as a trademark. The "Leonardo" is the name of the famous Italian painter Leonardo da Vinci.
The salesperson told the reporter that the Leonardo brand was "introduced from Italy", but the brand registered in China was originated from Guangdong, Italy and Japan. "All imported and imported." â€
When reporters mentioned that some netizens said that the purchase of the brand's shoes was wearing a toe cap cracking in a matter of days, the sales staff explained that the market "has a fake old man's head ... our family (counter) shoes are not low For more than 1,000 yuan, the real old man's head has been imported much, and our family (counter) is domestically made less, which is Italy's (more). The reporter saw several men's shoes at the counter, and the price was more than two thousand yuan. The reporter mentioned that there are a lot of signs called "The Old Man's Head", and many products with the brand name of foreign brands are actually "national goods." The other party replied that "the department store shopping is as good as it is, and where is it."
According to the brand on the website of Wangfujing Department Store, “Leonardo†was included in the list of national key protected trademarks by the State Administration for Industry and Commerce in 2000.
In the list of 30 "pseudo-Italian brand names" previously announced by the Italian Foreign Trade Commission, there is a company called Italian Old Man Head International Development (Group) Co., Ltd. The website of the company describes the “elderly head†brand used by the company and its Italian background in a similar way to the website of Wangfujing Department Store. It also includes the Italian landscape pictures of the Colosseum, the Leaning Tower of Pisa, and the “St. Peter’s Basilica Bellâ€. Sound and Ferrari sports car engine sound harmonious, leather goods, fashion, car and fashion counterparts, 'the elderly head stands in the forest of the world's brands."
According to its website, the "elderly head" has successfully expanded the development of areas including: leather shoes, leather goods, apparel, chair covers, home textiles, daily chemical, laundry services, and automotive services. The company continues to expand its business and intends to use the “elderly head†as its brand to lock in the customer base and allow its partners to form its own industrial chain in the region. “It implies the classics of Italian aesthetics, highlights the noble tradition of the elderly, and inherits the first century brand of the elderlyâ€.
The “elderly head†claimed to register multiple companies in Hong Kong on websites and brochures, and also registered multiple companies named “heads of the elderly†in the Mainland in a manner to join, and also has multiple categories in China. Related registered trademarks.
However, Dai Shengqiao, head of the Beijing studio of the Intellectual Property Department of the Italian Foreign Trade Commission, told the China Youth Daily reporter that, in fact, the “elderly head†brand is unknown in Italy, and “Italy’s old head international development group†is not in Italy and Hong Kong. Existence, "Larento" or "Laorentou" is not registered in Italy either as a trademark or as a company name. The "Leonardo Company" that produces Italian ** is also ridiculous.
He believes that the "elderly head" uses Leonardo da Vinci's self-portrait in his trademark, and fabricates non-existent Italian companies, deceives consumers as a well-known Italian brand, and repeatedly uses the term "old Italian head" in advertising. False propaganda is also an act of unfair competition.
The reporter dialed the Hong Kong phone marked on the brochure of the Italian Old Man Head International Development (Group) Co., Ltd. The person who answered the phone said that he had not heard of "Leonardo" and "the head of the old man." They are a beauty salon.
When the two “elderly heads†in Guangzhou wanted to crack down on searching for information about the elderly, the reporter unintentionally discovered another “elderly headâ€â€”Guangzhou Elder Head Leather Co., Ltd. website. Its website indicates that the company's registrant is Italian Old Man Head International Group (Hong Kong) Limited, registered at 8F808, Yikang Building, 20 Luard Road, Wan Chai, Hong Kong.
Ms. Rong Li, the deputy general manager of the company, told the reporter that the “old man head†brand has nothing to do with Italy. Regardless of where all the companies that include “the old man’s head†are affiliated, the real trademark “is only oneâ€, that is, the old man head trademark registered by Guangzhou Elder Head Leather Co., Ltd. All other brands claiming to be "XX old man's head" are fakes. Moreover, the processing and sales of all "old people heads" (irrespective of whether they are true or false) in China are conducted at home. Li Rong said that Guangzhou Old Man Leather Goods Co., Ltd. is now handling the purchase of the “old man head†trademark.
Li Rong said that the aforementioned “Leonardo†brand had previously used the “elderly head†title, but after the Guangzhou Old Man Leather Goods Co., Ltd. “fakeâ€, “Leonardo†has given up using the “elderly headâ€. Just because Leonardo's Leonardo da Vinci Avatar logo is deeply rooted, it is widely known as the "head of the elderly."
The reporter went to Guangzhou Elder Head Leather Co., Ltd., which is located in the counter of Dissante Shopping Mall in Beijing. "Is this Italy's 'head of the elderly'?" The reporter consulted the counter sales staff and the answer was: "This is the 'old man' head of Guangzhou. It has nothing to do with Italy. We are the factory in Guangzhou." Whether or not you have heard of the problem of the 'old head of Italy' did not respond. The reporter said that on the company’s website, he saw the words “to join the elderly in Italy.†The other party said: “It is not clear that the website is wrong. We are the Chinese brand.â€
In Guangzhou, there is also an old man named "Guangzhou Old Man Headwear Development Co., Ltd.". According to its website, its brand history is also "originated from Italy." “The history of tracing the heads of the elderly should begin in Italy in 1965. It was born in the local textile owner's family Abraham. Wu studied fashion design in Milan and Paris. In the same year, he founded the old men’s and men’s clothing brand in Italy. In 1975, the old head brand aspired to the Paris International Exposition. In 1985, we steadily entered the Asia-Pacific region and entered the Asia-Pacific region. The old man had a headwind in the world. In 1992, he entered the Chinese market and established Laotoutou (China) Co., Ltd. In 2008, the company upgraded its brand and established an operating organization in Guangzhou.â€
The company claimed to be the only “old man head†trademark in China, and issued a counterfeit statement on its website, claiming that there are several “Taiwanâ€, “Franceâ€, “Italy†and “Macau†elderly head companies in the apparel market that are counterfeit. of.
Three French "old heads"
In an interview, the China Youth Daily reporter found that in addition to Italy, there are many “old people’s heads†who claim to be French brands.
The reporter saw an old man's head SUNLAMAIL in a Yunpo shoe store in Beijing. The clerk told reporters that this was France’s “head of the elderlyâ€. The reporter saw an authorized license in the shop, which read "French Old Head Fashion Group Limited (authorized)".
When the reporter searched for "French Old Man Head Fashion Group Co., Ltd." on the Internet, he also found a "French Older Headwear International (Hong Kong) Enterprise Creation Co., Ltd.". The latter’s website stated that it mainly designs and produces high-end leather shoes, leather goods, and clothing, registers with the OLDFOEGY (old man's head) head and English as a brand name, creates companies in many countries, and vigorously establishes boutique stores around the world. It has opened branches in Rome, Florence, Paris, New York, Guam, Japan, Venice, Australia and Hong Kong.
There is also a third company named "Old Frenchman" - Hangzhou Old Earl Clothing Co., Ltd. The company's website shows that its trademark holder is French Old Man Headwear (Holdings) Co., Ltd. The brand's image logo resembles a long-haired old man's head with a hat. The website stated in the company’s introduction that “LAOBOJUE brand from Paris, France, is one of the brands under the heading of France’s elderly headwear (stock) Co., Ltd., and the French elderly headwear (stock) Co., Ltd. was founded in 1961. It is a technology-based design. As a multinational clothing company for the soul, headquartered in Paris... In 2001, the company relocated its headquarters to the “Oriental Pearl†- “Hong Kong†to expand China’s thriving and thriving market, and authorized many years of successful men’s brand operations. Hangzhou Old Earl Garment Co., Ltd. is the general agent of LAOBOJUE brand in China.â€
The reporter contacted Mr. Hu, a staff member of Hangzhou Old Earl Clothing Co., Ltd. He told reporters that they are the general agents of the French elderly headwear (shanghai) Co., Ltd. in China, and that the "elderly head" trademark they used is registered in both France and China. When the reporter asked them if there was any difference between them and Guangzhou's elderly clothing company, the other party replied that "it may be that the two companies are operating two different brands."
When asked about the relationship between the "Old Earl" and the "Old Man's Head", Mr. Hu said that "Old Earl" is a brand under the French company "Old Man Head". "The Old Man Head" may have several big brands, and we are among them. A branch of the company.†For what other brands in France’s elderly head, Mr. Hu said “not quite understandingâ€.
Each of the “elderly headsâ€, where did you come from during the interview, the reporter also discovered a number of “heads of the elderlyâ€, such as the old Italian head brand KASILEIDENG, the French elderly head KUGUM, and the Dutch famous entrepreneur DAI. Mr. XIAOLEI (Little Lei Dai) founded the French elderly head international apparel group and its brand LTWFRANE...
There are companies that introduce their own “old man head†brand: The British elderly head is the world's largest retailer of men's and women's shoes, and is a listed company in Hong Kong.
The old French head KUGUM claimed that its "brand originated from the world's cultural sacred place, a romantic country of fashion paradise in France... In 2004, it cooperated with Shanghai Pace Garment Co., Ltd. and was fully represented by Shanghai Pace Clothing Co., Ltd. 'KUGUM' in China. Mainland's business, 'KUGUM' brand fashion leather goods into the Chinese market ... ..."
In the second phase of the Beijing Bairong World Trade Center, there is an "old man's head" that mainly produces men's shirts, casual pants and ties. Its product label has the head portrait of an old man with white hair and the words “Fujian Shishi Old Man Headwear Co., Ltd.â€. The reporter found that the actual registration of the “old man head†in Fujian was named “Lao Changyu,†and a website describing it as “Lao Chang Yu†was a brand of “Macao Old Man Headwear Co., Ltd.â€.
China Youth Daily reporter found an old man's head, an Italian old man's head, a pipe old man's head, a gentleman's old man's head and other types of "old man's head" in a company named Taobao.
LEOVILDO brand men's shoes in Taobao Mall's flagship store said: "LEOVILDO originated from the birthplace of the European Renaissance - Florence, Italy; LEOVILDO brand has a long history; in 2000, LEOVILDO old head brand men's shoes formally entered the Chinese market from Italy, with Italian Traditional handmade shoe-making techniques are combined with exceptional quality. Since the brand entered the market, it has been supported by a large number of fashion men. LOEVILDO old people's head brand has been favored by customers with its 'sensibility, connotation, charm and luxury' brand culture.
Legal expert: Counterfeit foreign brand is a kind of invisible fraud. The Italian government agency came to China to crack down on counterfeits and opened a mystery of many “pseudo Italian brand namesâ€. A recent interview with reporters found that not only Italy but also France, the United Kingdom, Germany, etc. have been found. Especially in the mid to high-end market, the presence of local brands in shopping malls has long gone, and the eyes full of foreign names have become a universal reality.
A rare pure brand in the shopping mall at Beijing Cuiwei Building, the reporter found the “Ster Luna†in the list of counterfeits on the Italian Foreign Trade Commission. The sales staff still eloquently stated that this is a brand from Italy, made of leather imported from Italy and made in the country.
The reporter found that the brand's shoes are priced at more than 1,000 yuan, and there are few discounts. The salesperson said that he valued his money. "Look at the texture of this leather, there are styles, and domestic brands can't do it at all."
The reporter wanted to find a domestic brand of shoes for comparison, even in a circle did not find a few domestic shoes. In the entire area where shoes and bags are sold, all eyes are “foreign brandsâ€: Patrcia, tigrisso in Spain, le saunda in Italy, Spain, and Romania...
In Beijing Lufthansa Friendship Mall Jinyuan, the reporter counted the footwear brands on the second floor. Of the total of 27 shoe stores, except for the two brands that cannot know the brand name, of the 25 footwear brands that have been registered in the known brands, only “took map card†is a brand of China Guangdong itself (also sells at the same time) Some Italian Italian-made Italian brands), the remaining 24 footwear brands are from abroad. Among the 24 overseas brands, there are 11 Italian brands, 3 German brands, 2 Spanish brands, 2 French brands, 2 American brands, 2 British brands, 1 Danish brand and 1 Hong Kong brand. Among the 24 "pure foreign brands", American brands Jeep are all made in China, nine overseas brands are made in China, some are made in foreign countries, and the remaining 14 foreign brands are branded and manufactured in foreign countries.
Among them, 6 Italian brands and 2 Spanish brands are all made in the home country of the brand. The price of shoes is almost four digits, it is difficult to find a few hundred dollars a pair of shoes.
The foreign brand China made men's clothing that is also located on the second floor of Beijing's Yansha Friendship Shopping Centre Jinyuan Store, and could hardly find a brand whose name was not “Western styleâ€. Among brands registered, Italy is the largest, there are also British, French and German brands, and there are many local brands that have foreign names. The general price of these men's clothing is thousands or even tens of thousands.
Unlike footwear, most of the "European brand" men's wear products originate in China's mainland Shanghai, Guangdong and other places, only Germany's Maiya trousers are made in Romania. Many high-priced men's wear, salespersons have described the use of imported fabrics.
The salesman of British men's clothing brand “EDAH ADH†told reporters that the mall is selling high-end clothing, and now the gap between the rich and the poor in society is high, and the rich have the demand for high-quality clothing, so the one made using imported high-quality fabrics It is not surprising that the suit is priced at 10,000 yuan.
In another store's men's clothing store, several brands of salespersons introduced that their brands are registered in Italy, France, etc. However, the company’s nationality and manufacturers are in China. The so-called “foreign brands†are actually only Chinese companies. Registered abroad. In order to improve the design level, some local brands will invite designers to design styles in France, Italy and other places. In the men's clothing store, "international brands," "imported fabrics," and "design of European designers" are very popular and have become a selling point for various brands.
According to the website of the Italian Old Man Head International Development (Group) Co., Ltd., the company has expanded the "Old Italian head" brand to the automotive service sector.
According to the trademark registration certificate on the website of Guangzhou Elder Head Leather Co., Ltd., the company's registrant is Italian Old Man Head International Group (Hong Kong) Co., Ltd., but the company’s deputy general manager Li Rong said that the brand has no relationship with Italy.
In the anti-counterfeiting list of the Intellectual Property Department of the Italian Foreign Trade Commission, there is a familiar brand, the head of the elderly. In the 1980s, the head of the old man was a popular brand with crocodile, **** and so on. However, according to the Italian side's verification, there is no such brand in Italy. Its "Italian background" and its long history are fabricated.
Where does the "elderly head" come from? A survey by the reporter found that there are more than a dozen "elderly heads" on the domestic market. They come from different places such as Italy, France, and the United Kingdom.
The "long history" is the website of the Wangfujing Department Store of the Beijing beauty salon where the phone number of the fictional company is reserved. The "Leonado" is described as follows:
“Leonardo is one of the most famous brands in Italian and European apparel and leather industries. It is registered in Europe, the United States, Japan, and China.
"In 1936, Leonardo Garson was known for designing and producing Italian attire, general shoes, leather bags, belts, and purses, and became a famous company in Europe for designing and producing leather. After the end of World War II, Lee The Leonardo Garson Company switched to the production of civilian leather garments.In 1963, Leonardo II took the portrait of Leonardo da Vinci as a blueprint and designed the well-known old avatar pattern as a trademark and registered it successfully.
“In 1985, the elderly man was introduced to the Chinese market by Hong Kong Huayuan, which was the only imported brand leather shoe in the domestic market. This year (should be “in recent years†– journalist's note) the elderly scalp shoes, regardless of style or use of materials, There are new breakthroughs. Developers exchange with Italian, French and Japanese designer shoe factories and famous designers every year at leather shoe exhibitions in Milan and Hong Kong, Italy. At the same time, they introduce the latest and most distinctive styles and models in the world of fashion. Environmental protection materials."
Recently, a reporter from the China Youth Daily came to the Leonardo Men's Shoes counter in the Beijing department store on Wangfujing Pedestrian Street. On the fourth floor of the mall, the billboard with the Da Vinci portrait outlined by orange and black lines is very eye-catching. According to the website of Wangfujing Department Store, this pattern is based on the self-portrait of Da Vinci, the master artist on the stamp, and designs the famous old head portrait as a trademark. The "Leonardo" is the name of the famous Italian painter Leonardo da Vinci.
The salesperson told the reporter that the Leonardo brand was "introduced from Italy", but the brand registered in China was originated from Guangdong, Italy and Japan. "All imported and imported." â€
When reporters mentioned that some netizens said that the purchase of the brand's shoes was wearing a toe cap cracking in a matter of days, the sales staff explained that the market "has a fake old man's head ... our family (counter) shoes are not low For more than 1,000 yuan, the real old man's head has been imported much, and our family (counter) is domestically made less, which is Italy's (more). The reporter saw several men's shoes at the counter, and the price was more than two thousand yuan. The reporter mentioned that there are a lot of signs called "The Old Man's Head", and many products with the brand name of foreign brands are actually "national goods." The other party replied that "the department store shopping is as good as it is, and where is it."
According to the brand on the website of Wangfujing Department Store, “Leonardo†was included in the list of national key protected trademarks by the State Administration for Industry and Commerce in 2000.
In the list of 30 "pseudo-Italian brand names" previously announced by the Italian Foreign Trade Commission, there is a company called Italian Old Man Head International Development (Group) Co., Ltd. The website of the company describes the “elderly head†brand used by the company and its Italian background in a similar way to the website of Wangfujing Department Store. It also includes the Italian landscape pictures of the Colosseum, the Leaning Tower of Pisa, and the “St. Peter’s Basilica Bellâ€. Sound and Ferrari sports car engine sound harmonious, leather goods, fashion, car and fashion counterparts, 'the elderly head stands in the forest of the world's brands."
According to its website, the "elderly head" has successfully expanded the development of areas including: leather shoes, leather goods, apparel, chair covers, home textiles, daily chemical, laundry services, and automotive services. The company continues to expand its business and intends to use the “elderly head†as its brand to lock in the customer base and allow its partners to form its own industrial chain in the region. “It implies the classics of Italian aesthetics, highlights the noble tradition of the elderly, and inherits the first century brand of the elderlyâ€.
The “elderly head†claimed to register multiple companies in Hong Kong on websites and brochures, and also registered multiple companies named “heads of the elderly†in the Mainland in a manner to join, and also has multiple categories in China. Related registered trademarks.
However, Dai Shengqiao, head of the Beijing studio of the Intellectual Property Department of the Italian Foreign Trade Commission, told the China Youth Daily reporter that, in fact, the “elderly head†brand is unknown in Italy, and “Italy’s old head international development group†is not in Italy and Hong Kong. Existence, "Larento" or "Laorentou" is not registered in Italy either as a trademark or as a company name. The "Leonardo Company" that produces Italian ** is also ridiculous.
He believes that the "elderly head" uses Leonardo da Vinci's self-portrait in his trademark, and fabricates non-existent Italian companies, deceives consumers as a well-known Italian brand, and repeatedly uses the term "old Italian head" in advertising. False propaganda is also an act of unfair competition.
The reporter dialed the Hong Kong phone marked on the brochure of the Italian Old Man Head International Development (Group) Co., Ltd. The person who answered the phone said that he had not heard of "Leonardo" and "the head of the old man." They are a beauty salon.
When the two “elderly heads†in Guangzhou wanted to crack down on searching for information about the elderly, the reporter unintentionally discovered another “elderly headâ€â€”Guangzhou Elder Head Leather Co., Ltd. website. Its website indicates that the company's registrant is Italian Old Man Head International Group (Hong Kong) Limited, registered at 8F808, Yikang Building, 20 Luard Road, Wan Chai, Hong Kong.
Ms. Rong Li, the deputy general manager of the company, told the reporter that the “old man head†brand has nothing to do with Italy. Regardless of where all the companies that include “the old man’s head†are affiliated, the real trademark “is only oneâ€, that is, the old man head trademark registered by Guangzhou Elder Head Leather Co., Ltd. All other brands claiming to be "XX old man's head" are fakes. Moreover, the processing and sales of all "old people heads" (irrespective of whether they are true or false) in China are conducted at home. Li Rong said that Guangzhou Old Man Leather Goods Co., Ltd. is now handling the purchase of the “old man head†trademark.
Li Rong said that the aforementioned “Leonardo†brand had previously used the “elderly head†title, but after the Guangzhou Old Man Leather Goods Co., Ltd. “fakeâ€, “Leonardo†has given up using the “elderly headâ€. Just because Leonardo's Leonardo da Vinci Avatar logo is deeply rooted, it is widely known as the "head of the elderly."
The reporter went to Guangzhou Elder Head Leather Co., Ltd., which is located in the counter of Dissante Shopping Mall in Beijing. "Is this Italy's 'head of the elderly'?" The reporter consulted the counter sales staff and the answer was: "This is the 'old man' head of Guangzhou. It has nothing to do with Italy. We are the factory in Guangzhou." Whether or not you have heard of the problem of the 'old head of Italy' did not respond. The reporter said that on the company’s website, he saw the words “to join the elderly in Italy.†The other party said: “It is not clear that the website is wrong. We are the Chinese brand.â€
In Guangzhou, there is also an old man named "Guangzhou Old Man Headwear Development Co., Ltd.". According to its website, its brand history is also "originated from Italy." “The history of tracing the heads of the elderly should begin in Italy in 1965. It was born in the local textile owner's family Abraham. Wu studied fashion design in Milan and Paris. In the same year, he founded the old men’s and men’s clothing brand in Italy. In 1975, the old head brand aspired to the Paris International Exposition. In 1985, we steadily entered the Asia-Pacific region and entered the Asia-Pacific region. The old man had a headwind in the world. In 1992, he entered the Chinese market and established Laotoutou (China) Co., Ltd. In 2008, the company upgraded its brand and established an operating organization in Guangzhou.â€
The company claimed to be the only “old man head†trademark in China, and issued a counterfeit statement on its website, claiming that there are several “Taiwanâ€, “Franceâ€, “Italy†and “Macau†elderly head companies in the apparel market that are counterfeit. of.
Three French "old heads"
In an interview, the China Youth Daily reporter found that in addition to Italy, there are many “old people’s heads†who claim to be French brands.
The reporter saw an old man's head SUNLAMAIL in a Yunpo shoe store in Beijing. The clerk told reporters that this was France’s “head of the elderlyâ€. The reporter saw an authorized license in the shop, which read "French Old Head Fashion Group Limited (authorized)".
When the reporter searched for "French Old Man Head Fashion Group Co., Ltd." on the Internet, he also found a "French Older Headwear International (Hong Kong) Enterprise Creation Co., Ltd.". The latter’s website stated that it mainly designs and produces high-end leather shoes, leather goods, and clothing, registers with the OLDFOEGY (old man's head) head and English as a brand name, creates companies in many countries, and vigorously establishes boutique stores around the world. It has opened branches in Rome, Florence, Paris, New York, Guam, Japan, Venice, Australia and Hong Kong.
There is also a third company named "Old Frenchman" - Hangzhou Old Earl Clothing Co., Ltd. The company's website shows that its trademark holder is French Old Man Headwear (Holdings) Co., Ltd. The brand's image logo resembles a long-haired old man's head with a hat. The website stated in the company’s introduction that “LAOBOJUE brand from Paris, France, is one of the brands under the heading of France’s elderly headwear (stock) Co., Ltd., and the French elderly headwear (stock) Co., Ltd. was founded in 1961. It is a technology-based design. As a multinational clothing company for the soul, headquartered in Paris... In 2001, the company relocated its headquarters to the “Oriental Pearl†- “Hong Kong†to expand China’s thriving and thriving market, and authorized many years of successful men’s brand operations. Hangzhou Old Earl Garment Co., Ltd. is the general agent of LAOBOJUE brand in China.â€
The reporter contacted Mr. Hu, a staff member of Hangzhou Old Earl Clothing Co., Ltd. He told reporters that they are the general agents of the French elderly headwear (shanghai) Co., Ltd. in China, and that the "elderly head" trademark they used is registered in both France and China. When the reporter asked them if there was any difference between them and Guangzhou's elderly clothing company, the other party replied that "it may be that the two companies are operating two different brands."
When asked about the relationship between the "Old Earl" and the "Old Man's Head", Mr. Hu said that "Old Earl" is a brand under the French company "Old Man Head". "The Old Man Head" may have several big brands, and we are among them. A branch of the company.†For what other brands in France’s elderly head, Mr. Hu said “not quite understandingâ€.
Each of the “elderly headsâ€, where did you come from during the interview, the reporter also discovered a number of “heads of the elderlyâ€, such as the old Italian head brand KASILEIDENG, the French elderly head KUGUM, and the Dutch famous entrepreneur DAI. Mr. XIAOLEI (Little Lei Dai) founded the French elderly head international apparel group and its brand LTWFRANE...
There are companies that introduce their own “old man head†brand: The British elderly head is the world's largest retailer of men's and women's shoes, and is a listed company in Hong Kong.
The old French head KUGUM claimed that its "brand originated from the world's cultural sacred place, a romantic country of fashion paradise in France... In 2004, it cooperated with Shanghai Pace Garment Co., Ltd. and was fully represented by Shanghai Pace Clothing Co., Ltd. 'KUGUM' in China. Mainland's business, 'KUGUM' brand fashion leather goods into the Chinese market ... ..."
In the second phase of the Beijing Bairong World Trade Center, there is an "old man's head" that mainly produces men's shirts, casual pants and ties. Its product label has the head portrait of an old man with white hair and the words “Fujian Shishi Old Man Headwear Co., Ltd.â€. The reporter found that the actual registration of the “old man head†in Fujian was named “Lao Changyu,†and a website describing it as “Lao Chang Yu†was a brand of “Macao Old Man Headwear Co., Ltd.â€.
China Youth Daily reporter found an old man's head, an Italian old man's head, a pipe old man's head, a gentleman's old man's head and other types of "old man's head" in a company named Taobao.
LEOVILDO brand men's shoes in Taobao Mall's flagship store said: "LEOVILDO originated from the birthplace of the European Renaissance - Florence, Italy; LEOVILDO brand has a long history; in 2000, LEOVILDO old head brand men's shoes formally entered the Chinese market from Italy, with Italian Traditional handmade shoe-making techniques are combined with exceptional quality. Since the brand entered the market, it has been supported by a large number of fashion men. LOEVILDO old people's head brand has been favored by customers with its 'sensibility, connotation, charm and luxury' brand culture.
Legal expert: Counterfeit foreign brand is a kind of invisible fraud. The Italian government agency came to China to crack down on counterfeits and opened a mystery of many “pseudo Italian brand namesâ€. A recent interview with reporters found that not only Italy but also France, the United Kingdom, Germany, etc. have been found. Especially in the mid to high-end market, the presence of local brands in shopping malls has long gone, and the eyes full of foreign names have become a universal reality.
A rare pure brand in the shopping mall at Beijing Cuiwei Building, the reporter found the “Ster Luna†in the list of counterfeits on the Italian Foreign Trade Commission. The sales staff still eloquently stated that this is a brand from Italy, made of leather imported from Italy and made in the country.
The reporter found that the brand's shoes are priced at more than 1,000 yuan, and there are few discounts. The salesperson said that he valued his money. "Look at the texture of this leather, there are styles, and domestic brands can't do it at all."
The reporter wanted to find a domestic brand of shoes for comparison, even in a circle did not find a few domestic shoes. In the entire area where shoes and bags are sold, all eyes are “foreign brandsâ€: Patrcia, tigrisso in Spain, le saunda in Italy, Spain, and Romania...
In Beijing Lufthansa Friendship Mall Jinyuan, the reporter counted the footwear brands on the second floor. Of the total of 27 shoe stores, except for the two brands that cannot know the brand name, of the 25 footwear brands that have been registered in the known brands, only “took map card†is a brand of China Guangdong itself (also sells at the same time) Some Italian Italian-made Italian brands), the remaining 24 footwear brands are from abroad. Among the 24 overseas brands, there are 11 Italian brands, 3 German brands, 2 Spanish brands, 2 French brands, 2 American brands, 2 British brands, 1 Danish brand and 1 Hong Kong brand. Among the 24 "pure foreign brands", American brands Jeep are all made in China, nine overseas brands are made in China, some are made in foreign countries, and the remaining 14 foreign brands are branded and manufactured in foreign countries.
Among them, 6 Italian brands and 2 Spanish brands are all made in the home country of the brand. The price of shoes is almost four digits, it is difficult to find a few hundred dollars a pair of shoes.
The foreign brand China made men's clothing that is also located on the second floor of Beijing's Yansha Friendship Shopping Centre Jinyuan Store, and could hardly find a brand whose name was not “Western styleâ€. Among brands registered, Italy is the largest, there are also British, French and German brands, and there are many local brands that have foreign names. The general price of these men's clothing is thousands or even tens of thousands.
Unlike footwear, most of the "European brand" men's wear products originate in China's mainland Shanghai, Guangdong and other places, only Germany's Maiya trousers are made in Romania. Many high-priced men's wear, salespersons have described the use of imported fabrics.
The salesman of British men's clothing brand “EDAH ADH†told reporters that the mall is selling high-end clothing, and now the gap between the rich and the poor in society is high, and the rich have the demand for high-quality clothing, so the one made using imported high-quality fabrics It is not surprising that the suit is priced at 10,000 yuan.
In another store's men's clothing store, several brands of salespersons introduced that their brands are registered in Italy, France, etc. However, the company’s nationality and manufacturers are in China. The so-called “foreign brands†are actually only Chinese companies. Registered abroad. In order to improve the design level, some local brands will invite designers to design styles in France, Italy and other places. In the men's clothing store, "international brands," "imported fabrics," and "design of European designers" are very popular and have become a selling point for various brands.
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