The key to jewelry brand marketing: product positioning

The foundation and key to marketing are the correct positioning of products. After nearly 10 years of development, the jewelry industry has ushered in a brand era with product design as the core. The focus of jewellery marketing is to connect products and brands ingeniously so as to formulate suitable promotion programs.

A brand is an identifying commercial symbol and its essence is a reputation system. Consumers do not need to personally engage in technology testing, they can use the brand to judge the quality of the product and the quality of its service system, and related quality and technical issues, leaving the professional sector to do, this is a product of social progress and civilization. Therefore, it can be said that the brand not only shortens the purchase decision-making process of the consumer, but also provides a way for the merchant to use the product as the core to compete for the market in the survival of the fittest. In today's market, the hope for success is to selectively focus on a relatively narrow target for market segmentation. The purpose is to design, produce, and target a certain period of time, a certain range of customers, and certain target customers. Sales enable brand owners to open up their own territory for their products in a saturated market. This is the product's design orientation, which makes the design market-oriented rather than product-oriented, that is, positioning according to market or potential demand. .

At the same time, in essence, product design innovation is not only creative, expressive, but also serviceable, participatory, and pioneering. It influences and embodies social, economic, and cultural, through specific topics and carriers, in effective forms. Lifestyle and emotions, forms, and processes play a key role in brand formation.

Therefore, jewelry designers do not stand alone in drawing, passively waiting for market feedback on the product, but from the product development through the entire process of product sales are involved, make recommendations, design as the dominant product development, truly play The role of the designer.