How to open a children's clothing store

One, business survey

1 The size of the commercial area within the business district is mainly affected by the traffic conditions in the area.
2 Types of business districts The main types of business districts are: residential areas, business districts, financial districts, office districts, cultural and educational districts, industrial districts, entertainment districts and comprehensive districts. Taking into account the characteristics of clothing products and store rental costs and other factors, stores should be selected in the business district, financial district, and office area.
3 Business Circle Characteristics 4 Consumer Characteristics in the Business Circle â—† Population â—† Professional Characteristics â—† Per Capita Income and Consumption Ability â—† Consumer Psychology and Behavior Characteristics 2. Passenger flow should be particularly noted. Although traffic is important, an important factor for success is potential. The quality of customers, that is, those customers who are more agreeable and appreciate the brand's clothing style.
The status of peers and diversified businesses in the same business district is either a competitor or a complementary advantage, forming an agglomeration effect. If different apparel stores, such as market positioning, business positioning, and product positioning, accumulate together, they will complement each other and compete differently.
In the same business district, there may be interactive effects between different industries, driving the popularity of the entire shopping district. Such as clothing stores and the surrounding leather goods stores, shoe stores, cosmetics, table stores, and jewelry stores. Therefore, it is necessary to investigate and analyze the status of peers and other industries within the business circle.

Third, site selection

The success of the store is very important. The choice of the store is very important. Operating a store is just like planting a plant. Besides having good seeds, we must also have good land and the hard work of a good gardener. If the shop site is chosen properly, the quality and quantity of the passenger flow are naturally ideal. Otherwise, in addition to the poor turnover of this shop, the reputation of the entire system may be affected. Therefore, according to the results of the business district survey, the choice of shop location combined with the characteristics of the store will increase the success rate of shop opening.

The store's store has the following possibilities:
1. Shop-in-shop: Located in the city's major clothing malls or large department stores.
2. Independent stores: Located in the city's main business district, financial district, or office area 3. Star hotel: Located in a star hotel in the city, whether it is a shop in a shop, an independent store, or a five-star hotel, When addressing an address, you need to pay special attention to the following features and elements:
â—† The main street is located in the business district, financial district, office area, etc. It is better to cross the intersection.
â—† The traffic is convenient. In particular, places where various modes of transport can be reached should be the first choice;
- There is a parking lot;
- Not easy to jam;
- Strong traffic radiation capabilities;
- Near bus stops;
â—† Located in a clothing store cluster â—† Select a building close to a parking lot or have a parking lot â—† Business area: no less than 40 square meters â—† Pattern: Shop-in-shop requirements side hall â—† Rent â—† Duration: no less than 3 years â—† Power supply /Water supply is guaranteed

â—† The street where the mall's main entrance is located â—† Each entrance to the shopping mall is open to the public


Because the business environment in each area is not the same, you should follow the instructions in the manual to analyze and compare the advantages and disadvantages of each preselected store. When necessary, seek advice from the ally, and pay attention to the following points:
1. Select two to three stores to choose from. 2. Conduct a survey of traffic and quality. 3. Compare the advantages and disadvantages of each shop. 4. Seek the views of the alliance and determine the best shop. 5. If there is no ideal shop site. , you need to repeat the above process, 6, the store's lease 7, to seek the views of the alliance owner franchisee once selected the shop site, should seek the views of the head office, only after the approval can sign the lease. In order to assist the company in making the decision, please provide the following information:
1. Business Circle Survey Results 2. Commercial Area Floor Plan 3. Take photos for archiving (face, interior angles)
4. Drawings (plans, elevations, bearing walls, bearing columns)
With the approval and approval of the AUO and written approval, franchisees can sign a store lease. However, the following issues should be noted:

5. The owner should give a reasonable period of rent-free renovation, in terms of the decoration period of the Dalian Creation Store, it should strive for not less than 2 days.
6. Lease Elements â—† Lease Term â—† Rental Rent Payment Method â—† Rental Calculation at Leaseback Time â—† Responsibility of Ownership Store Lease Negotiation Record Table Basic Information Address Book No. Commercial Area Type Shop Name Area Negotiation Object Negotiator Identity Contractor Store Telephone Contact phone usage â–¡Unoccupancy â–¡Lease date can expire on the date