LA CAFE Living Center Makes Charity Fashionable

On July 12, the 14th Shenzhen Trade Fair closed at the Convention and Exhibition Center. As an annual industry event, many exhibitors from home and abroad have shown their brand concepts to the public . The LA Cafe, which is particularly eye-catching, has occupied the headlines of major media with its unique concept, and has attracted popularity through various interactions with the audience.

The LA cafe living hall is built by the multi group of La pargay, which integrates the display and interaction of coffee, fashion, life and art. It is also the pioneer in the cross-border business of this year's trade fair and succeeded. Brought into O2O shopping mode. In addition to the concept of innovative fashion and the design of a creative pavilion, another reason for the popularity of the LA cafe living hall is the cooperation with the free lunch charity fund.

Free lunch, small love, live at the LA cafe living hall, free lunch volunteers and LA HUI staff patiently introduce the event to visitors: "As long as you donate three dollars, you can eat in the mountains There will be a healthy and helpful lunch. At the same time, many groups will also send LA Café's “image” spokesperson (LA doll) to you.”

The "long dragon" donated by love also came out of the door of the LA cafe living hall. More than 1,000 loved ones signed their names as a memorial. Some viewers said: “When you give your love, you can get such a lovely and lovely gift from the brand, why not?” And this charity of LA café also attracted the chairman of the Guangdong Provincial Party Committee and Secretary of the Shenzhen Municipal Committee Wang Rong, and Shen Yongfang, president of the Shenzhen Garment Industry Association, joined the party and accompanied by Mr. Wu Jianming, Chairman of the Group and the founder of the La pargay brand, praised the free lunch donation.

According to statistics, during the service fair, a total of more than 4,800 yuan worth of charity donations was raised. The Tatsu Group will donate the same amount of donations to the free lunch charity organization. As well as donations from the three-day sales of the LA café (OCT Creative Garden Store, Happy Coast Store) owned by the Group, each sale of a single donation of free lunch for charity donation of three yuan. A total of over 15,000 public welfare donations will be used to help poor children in the areas covered by the “free lunch”.

The free lunch charity fund was founded by Mr. Deng Fei, a caring person. At present, poor children in over 200 areas across the country have received the help of a free lunch charity organization and called on each person to donate 3 yuan to have a child eat a healthy and nutritious lunch. The cooperation between the Group and the free lunch charity organization hopes that every child will have a healthy and happy childhood. The 3 yuan is a hard-to-get happiness for the poor.

Making charity a fashion is a promise that many companies have been advocating and have been practicing through practice.