Nanjing Asia Outdoor Exhibition B4600 Scarlett Pavilion Highlights Preview

Nanjing Asia Outdoor Exhibition B4600 Scarlett Pavilion Highlights Preview

Nanjing Asia Outdoor Exhibition B4600 Scarlett Pavilion Highlights Preview

Nanjing Asia Outdoor Exhibition B4600 Scarlett Pavilion Highlights Preview

[Viewpoint 1] Star models will be displayed at the outdoor show

The first season of “Famous” was broadcast on Tianjin Satellite TV from May to June. The second season is scheduled to be launched before and after the show. A celebrity-led outdoor experience boom is coming. According to reports, the stars participating in outdoor adventures in the first quarter include Sha Baoliang, Fan Yichen, Wang Qianyi, Li Weijia, Xu Rui, Qiang Zi, Li Boer, Hao Er, Wang Xin, Shang Yao, Mu Yan, Martin, Zhao Huanhuan, Yang Di, and Li Siyu. Wait. Scarlett, as an official partner of the show, designated outdoor products to provide brands, and provided celebrity guests and staff with a full range of outdoor products, including outdoor clothing, backpacks, shoes, and camping gear, and broadcast them on early programs. In the outdoor industry before the outdoor expert recruiting activities, invited outdoor industry senior experts to join the program for professional outdoor guidance. This is an effective exploration and attempt of outdoor TV programs in China. It is also an opportunity to promote and lead the development of the outdoor industry. Through the star outdoor lifestyle experience in the program, more people are beginning to move outdoors. Just as Ms. Zeng Hua, the founder of Scarlett brand, said, “Scarlett always hopes that more and more people will participate outdoors and enjoy the outdoors. I believe that under the influence of this star’s influence, it will also promote China’s outdoor activities. Better development of the industry. According to reports, in the second season, Scarlett will continue to follow up on the demand of the program and meet the needs of the program groups and celebrities with professional equipment. Continue to explore secrets with the celebrities Star outdoor new horizons.

Nanjing Asia Outdoor Exhibition B4600 Scarlett Pavilion Highlights Preview

[Viewpoint 2] “Attitude” presents a fall/winter trend

According to reports, some of the star models in the "Mystery" show are also new to Scarlett's autumn/winter 2014. At the Nanjing Asia Outdoor Show, Scarlett's autumn/winter 2014 new product will feature the theme of "Attitude" and bring new technology and design advantages to the fall and winter season. The new products debuted at the exhibition site symbolizes that in the new decade, Scarlett will welcome new challenges and opportunities with a new attitude! At the same time, the attitude also implies Kaile's understanding of the nature of the outdoors. “The so-called outdoors is not a change of body, but a change of attitude to the soul.” Scarlett’s responsible person introduced, Scarlett respected Outdoors is the release of mood. It is the return of the soul. The real outdoors is not only in the snow-capped meadows, but also in the plateau seaside, in the small bridges, and in our side. Every business trip, each day carrying a backpack to the office room, open the window every moment, outdoors everywhere. For this reason, in autumn and winter 2014, Scarlett's products will provide more choices for people with outdoor supplies needs, with more clear directions for hiking and business travel.

Nanjing Asia Outdoor Exhibition B4600 Scarlett Pavilion Highlights Preview

Nanjing Asia Outdoor Exhibition B4600 Scarlett Pavilion Highlights Preview

[Viewpoint 3] Environmental Technology Brings the Warmth of Autumn and Winter Outdoors

Under the theme of environmental protection and green era, Scarlett continued to pay attention to environmental protection fabrics and production links. In autumn and winter 2014, it launched a series of functional technologies, including the new water-repellent, thermal-storage-feather duvet, Good Cotton Initiative, 3M technology, and 3Fit-tech triple. A comfortable science and technology, environmental protection color spinning yarn has taken environmental protection as the core, played the main theme of winter outdoor environmental protection.

It is reported that Scarlett's water-repellent and warm-storing function down and down technology in autumn/winter 2014 can improve the water repellent function and heat storage function of natural down to the extreme, and meet the national environmental protection and safety requirements. It is a combination of the latest down technology launched by Si Kaile. Revolutionary functional feather technology. This season, colored spinning yarns have also been successfully applied to new products in autumn and winter. The color spinning yarn dyeing process is unique. It has high technological content in fiber dyeing, color matching, and multi-fiber blending. Not only is the color more outstanding, it uses color spinning yarn first. The dyed and post-spun production process saves more than 50% of the water-saving emission compared to the traditional process, and is also the mainstream technology in the era of low-carbon environmental protection. At the same time, Scarlett has also officially become a member of the Better Cotton Initiative (BCI) to select cotton raw materials that meet international environmental and sustainability standards. This is also a major step forward for Scarlett to commit to the future development of mankind.