Orders have increased by 26% against the trend. What exactly has this children's clothing brand done?

The epidemic is under control and the city is unblocked! On May 11-13, 2020, the frog prince's children's clothing 20 winter exploration and fun new product launch conference ended successfully in Dongguan, Guangdong. With the close preparation of all staff of the frog prince and the enthusiastic support of the family of frog customers across the country, the fun trip is full of fun and scores against the trend! It is understood that under the influence of the epidemic, the order volume of this order will still increase by 26% against the trend!

Exploring and interesting products, products are king

At the exploration and fun conference, Mr. Deng Qingyun, Chairman of the Frog Prince, deeply analyzed the industry situation: In the oversupply market, consumers' consumption concepts are becoming more and more rational, and more cost-effective products are favored. This season's interesting products especially focus on category improvement and brand quality upgrade, and are unanimously recognized by customers across the country as the highest satisfaction product in the history of the frog prince.

Mr. Deng Qingyun, Chairman of the Frog Prince

Online fun mall fun

Mr. Yu Xiangrong, the general manager of Frog Prince, said that while the brand power is being improved, the headquarters will also simultaneously build a smart retail system, which will effectively land on one store, one mall, one store with multiple communities, one store with multiple content, one store with one live broadcast, etc action. Specially invited the strongest new retail practical tutors in the industry to provide on-site empowerment and provide comprehensive solutions for smart retail stores to fill the online marketing vacancies that everyone has been expecting.

Mr. Yu Xiangrong, General Manager of Frog Prince

New retail combat instructor on-site empowerment

Strictly control the overall product upgrade

The 2020 winter products are fully controlled by Ms. Guo? W Shu, the frog prince's Korean art director, which continues the brand's fashion characteristics. Created with an international vision, vigorously research and develop product versions and improve product design; using nature and interstellar as the main elements of this season, injecting unlimited fun into children's wear.

Korean Artistic Director Ms. Guo? W Shu

It is reported that in 2020, the frog prince obtained the internationally famous animation IP-Doraemon official full category authorization, and this season also developed more Doraemon IP co-branded funds. In addition, the self-developed frog prince IP products and image models also made their debut at this event and received rave reviews from the frog family!

High scores against the trend

For the first time, the frog prince adopts the digital 3D dynamic deduction ordering model, which allows the family to call "wonderful, efficient, and more direct", and shows the novelty, uniqueness and design sense of the new frog winter products. This compelling presentation was led by Mr. Zhang Linna, founder of Nacho Culture Communication Co., Ltd.

Industry dynamic deduction expert Zhang Linna

Teacher Zhang Linna has been deeply involved in the children's model industry for more than 20 years. With her own understanding of the children's clothing industry, she personally went into depth analysis of the product's upper body effect, band structure, and collocation to help customers accurately eliminate the pain points such as blind booking, wrong booking, and missing booking. The family sorted out the ordering ideas.

Digital 3D dynamic order deduction

The spring of 2020 is a very challenging start for all industries. The Frog Prince 2020 "Exploration · Fun" Winter New Product Launch, five highlights leading the industry, helping the Frog Prince brand upgrade and bringing a new digital 3D dynamic order Experience, together "? Bi Bi Dudu? M? Buttocks blowing? 020 new time.