Approved by the State Council, since May 2017, May 10 will be established as the "China Brand Day." It is reported that the National Development and Reform Commission will jointly organize the "China Brand Day" activities jointly with the Central Propaganda Department, Ministry of Industry and Information Technology, Ministry of Agriculture, Ministry of Commerce, SAIC, AQSIQ, SASAC and the State Food and Drug Administration. On the very day, CCTV Finance formally released the "China Brand List," and eifini Eveley , the leading fashion brand in China, was on the list.
Casting quality, to create the best experience
In recent years, Evelya in addition to improving the quality of their own clothing products, the customer experience of the minutiae also without lax. Into the Evelyn stores, in addition to product fashion, apparel fabrics are also very elegant selection: autumn and winter sweaters, coats 100% wool, cashmere quality, summer single product, cotton, silk and other quality materials into the mainstream. In order to have a better shopping experience, e-commerce platform in the last year, Efu Li invested a total of 5 million yuan for product packaging and after-sales, each garment ironing out to Sydney paper, carton layers of packaging, ensure that products In the delivery process intact.
New store service, emphasizing optimism and positive
In addition to the enhancement of service quality and customer experience, the brand of Eve has ushered in a brand new upgrade after a lapse of five years. We add a touch of grayish blue to the white tone and the old and new through the French representative color. In line with the brand image upgrade two and a half years, five years to do a replacement program; the same time, this is also in the constant observation of consumers - the emerging middle class consumer attitudes, come to a major upgrade on the brand tonality.
The image of Evelyn's store is a modern French style expression. It is not only an elegance of the bones, but also the modern elements of French urban life, the flower-bed in the Parisian city, the aroma of Provence and so on. Strive to be close to the French modern life scenes show, fully integrated into the simple elements of life and nature, resulting in a rich "humane" modern French aesthetics shop.
Entertainment marketing, the main emotional topic
Evely has been at the forefront of "entertaining": one after another Liu Shishishi, Tang Yan, He Su gradually become the brand ambassador and cooperation in China for the first time in 14 years T2O fashion show "Goddess of the new clothes "In 2016, the main emotional marketing became the only women's co-branded brand of" Happy Ode to TV Series ", receiving the attention and affection of the majority of urban women. In May 2017, Evelyn played a joyous ode again and co-operation "Happy Ode 2" passed the topic of female work in the workplace again attracting the attention of consumers.
In addition to relying on the data of the national ministries and commissions, the selection of "CCTV China Brands List" will also rely on an expert committee. Expert Committee consists of three main components: First, the national ministries and commissions, and second, trade associations and organizations, and third, college experts. The committee of experts will be divided into selected industries, improve the calculation of dimensions and calculation model, evaluation released brand list.
The data of the four selection dimensions are provided by the state ministries and commissions, trade associations and authoritative third party organizations to ensure that the authority of the "CCTV China Brand List" is fair and objective. "CCTV China Brand List" is not voted out, but weighted with objective data calculated in the current social and media rankings in many unique.
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