"LIGAO" is a brand that originated in Manchester, England—the legendary city of heavy industry in Europe. As a pioneer of modern civilization, the European continent has long led the global fashion revolution, shaping the evolution of modern style and setting the foundation for industrial and fashion culture. LIGAO, as a heritage brand rooted in the rich history of European fashion, embodies the spirit of heroism, individuality, and a pursuit of comfort. Its designs reflect a natural and authentic feeling, blending strength with elegance. This unique fashion culture has gradually captured the attention of people from the UK to Hong Kong and beyond, showcasing the beauty and power of the brand.
The "LIGAO" brand targets young people aged 18 to 35—those who embrace new ideas, express their personalities, and live a visually driven lifestyle. They value quality and seek meaningful experiences. The brand's style is defined by naturalness, comfort, and self-expression. LIGAO offers a range of collections including European denim, casual wear, and urban fashion, all while maintaining its core identity of simplicity and ease. It successfully blends contemporary fashion trends with functional design, creating a modern aesthetic that resonates with today’s consumers.
As a successor to the legendary European fashion tradition, LIGAO emphasizes dynamic energy and passion. It celebrates the uniqueness of denim and leisurewear, merging them with a touch of wisdom and romance. The target audience includes urban youth aged 18 to 35, with a breakdown of 20% being students (ages 16–22), 22–26 years old being social workers, and 53% being individuals aged 26–35. Additionally, 40% of the audience consists of high-end consumers in fields such as art, advertising, IT, and photography, while 5% are consumers over the age of 35. LIGAO continues to evolve, staying true to its roots while reaching out to a diverse and ever-growing community of style-conscious individuals.
The Ski Pants have breathable zippers on the side, hidden breathable zippers that allow for breathability after strenuous exercise, and a waterproof and breathable layer that keeps the pants dry in rain and snow while allowing moisture to escape and preventing internal moisture buildup.
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