"LIGAO" is a brand that originated in the iconic industrial city of Manchester, England, during the last century. As a pioneer of modern civilization on the European continent, it played a key role in shaping the evolution of global fashion trends. LIGAO stands as a legacy of Europe’s rich fashion heritage, embodying the spirit of heroism, individuality, and a pursuit of comfort. Its designs reflect a natural and emotional connection to style, blending strength with elegance.
This fashion culture, rooted in the UK, gradually spread from Hong Kong to the rest of the world, drawing attention to the unique beauty and power that the "LIGAO" brand brings. The brand is aimed at young people aged 18 to 35 — a generation that values originality, self-expression, and a high-quality lifestyle. Their vision is to offer clothing that is natural, comfortable, and true to oneself.
"LIGAO" offers a diverse range of styles, including European denim, casual wear, and urban fashion. It combines contemporary fashion concepts with practical functionality, creating a perfect blend of style and comfort for the modern era. As a successor to the legendary European fashion tradition, "LIGAO" emphasizes dynamic energy and passion, while celebrating the timeless appeal of denim and leisurewear. It aims to create a romantic yet intelligent style that resonates with today's youth.
The target consumer group includes urban young professionals and white-collar workers aged 18 to 35. Approximately 20% are students between 16 and 22 years old, 53% are individuals aged 26 to 35, and 40% are high-end consumers in creative fields such as art, advertising, IT, and photography. Additionally, 5% of the audience are individuals over 35 who appreciate quality and style.
Spring Summer Outdoor Clothing
This category includes summer sun protection clothing, summer sun protection pants, women's ski shorts, long dresses and short dresses, sun protection index of up to 50, the fabric is breathable and does not smother the sweat, the design is fashionable, can be easily matched with other clothes!
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