Metersbonwe Group was established in 1995, specializing in the research, development, production, and sales of casual apparel under the Metersbonwe brand. As a leading Chinese casual wear brand, Metersbonwe has grown into a well-known name across the country. The company opened its first store on April 22, 1995, and today operates over 1,500 stores nationwide. With a strong presence in major cities such as Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi'an, Tianjin, Jinan, Kunming, Fuzhou, Ningbo, and Nanchang, the group has expanded rapidly through a virtual business model, focusing on brand chain management and operational efficiency.
In 2001, Metersbonwe launched a comprehensive quality management initiative, integrating brand image, product design, quality control, market expansion, customer service, and information technology. This strategic approach helped solidify its position as one of China’s top casual wear companies. The group has consistently ranked among the top 100 garment enterprises in China for six consecutive years and has been recognized as one of the "Top 500 Private-owned Enterprises" by the National Federation of Industry and Commerce for three years in a row.
Metersbonwe has also received numerous industry accolades. In 2003, its sweaters were named "Chinese Top Brand." From 2004 to 2005, the brand was voted "China Youth's Favorite Clothing Brand" for two consecutive years. In 2005, it was listed among the "Top 500 Manufacturers in China" and won the "2003/2004 China Fashion Brand Annual Marketing Award" and the "Most Satisfied Brand for Chinese Female Consumers." In 2006, it again received the "2004/2005 China Clothing Brand Annual Planning Award."
Today, Metersbonwe continues to innovate and maintain its reputation as a leader in the Chinese fashion industry, blending style, quality, and customer satisfaction.
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