Metersbonwe Group was established in 1995, focusing on the research, development, production, and sales of casual apparel under the Metersbonwe brand. As a leading Chinese casual wear brand, the company has grown into a well-known name across the country. With its headquarters in Shanghai, Metersbonwe now operates numerous subsidiaries in major cities such as Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi'an, Tianjin, Jinan, Kunming, Fuzhou, Ningbo, and Nanchang.
The first Metersbonwe store opened on April 22, 1995, and since then, the brand has expanded rapidly, operating over 1,500 stores nationwide. The group pioneered the "virtual business" model in the domestic apparel industry, emphasizing brand chain management and efficient operations. In 2001, it launched a comprehensive quality management system, enhancing brand image, product design, quality control, market expansion, sales services, and information management.
Thanks to its strong brand positioning and strategic growth, Metersbonwe has become one of the top players in China's casual wear industry. It has consistently ranked among the top 100 garment companies in China for six consecutive years and was named one of the "Top 500 Private-owned Enterprises" by the National Federation of Industry and Commerce for three years in a row.
In 2003, the Metersbonwe sweater was recognized as a "Chinese Top Brand." From 2004 to 2005, the brand was selected as the "Youth's Favorite Clothing Brand" by Chinese consumers. In 2005, Metersbonwe was listed among the "Top 500 Manufacturers in China" and received awards such as the "2003/2004 China Fashion Brand Annual Marketing Award" and the "Most Satisfied Brand for Chinese Female Consumers." In 2006, it won the "2004/2005 China Clothing Brand Annual Planning Award," further solidifying its reputation in the fashion industry.
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