Women heart heavy launch new autumn and winter, to achieve fast lane overtaking

Under the environment of rapid development of global female industry and upgrading of consumption, underwear is a necessity of women's life and has great market development space in China. Boosted by the surging international trend, China's underwear industry is now entering the development of "fast lane." May 9, Shenzhen, a hundred years underwear Women's Heart Co., Ltd. took the lead in hosting the 2012 autumn and winter new conference, once again accelerated the pace of upgrading of the underwear industry.

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It is reported that the new conference site unusually hot, attracting more than a thousand dealers and guests from all over the country come to participate, and set a record of the most pre-order. In addition to on-site showcasing autumn and winter new products, the conference also announced a blueprint for the latest brand strategy for women, injecting fresh blood into the long-term development of its brand.

女人心重磅推出秋冬新品,实现快车道超车

(Ordering site will be hot)

Ms. Cheng Yiu-ying, chairman of the Women's Heart, said in an interview that the rapid development of foreign apparel, both fashion elements or product categories are the lead in the update rate of the world leader in China. At present, although the overall underwear market in our country shows a good development trend, the market structure still has the defects of serious homogenization, low concentration and fragmented development. How to realize the diversification of products and the brand building will become the future development Must think about the problem.

According to report, the heart of a woman after nine years of recuperation, has been established in over 160 cities in the country more than 1,200 brand chain stores, the annual operating income among the forefront of peers. As the leading brand of domestic popular lingerie, under the management concept of "implementing brand chain strategy and joining hands with the times", the brand underwear chain broke the chain model of lingerie brandily and set off the branding boom of local underwear. Women heart with a sound service system built a strong reputation matrix, leading in the forefront of the domestic industry, but also with an open and pragmatic spirit of innovation has been followed by the pace of international trends, dedicated to the development of a unique Eastern flavor of personalization Underwear products, but also spared no expense to invite fashion queen Fan Bingbing as its spokesperson, a common interpretation of the perfect female fashion charm.

女人心重磅推出秋冬新品,实现快车道超车

The women's autumn and winter new conference around the "6 times comfortable, 80 million women's choice," the concept of the main display of bras, home clothes, warm clothing, pants, and so on more than 300 new products, maintained in the construction work The original outstanding standards, the first in the design style of the prevalence of foreign indicators and oriental flavor combination, to create the most oriental charm of the "woman's boudoir." More noteworthy is that at the meeting, the hearts of women and the participating distributors and guests to discuss their 2012 brand strategy. Speaking at the opening ceremony of the Women's Heart Association, she said: "From the beginning of this year, we will enter a completely new period of development. We will speed up research and development to meet the huge demand on the basis of our existing franchise model and comprehensively improve people-oriented and professional Rich brand capital in the next 5 years, we will continue the steady pace of forward, in order to build 'leading brand of comfortable underwear and development!' For the autumn and winter new conference, many dealers on the heart of the woman heart Sheng Products and enlightened innovation and strategic approach agreed, and expressed the great expectations of the follow-up long-term cooperation.

女人心重磅推出秋冬新品,实现快车道超车

(Company leaders make strategic plan for 2012)

Some industry professionals said that in the face of huge changes in consumer demand, the shortening of the product cycle is inevitable. R & D, input, sales, eliminated, the speed of this cycle is leading to the underwear industry, an important reason for entering the fast lane. Women's heart to a discerning market-oriented seize the initiative, in the rich brand strength on the profound knowledge, to go beyond peer speed research and development and the introduction of autumn and winter new products, truly achieve the fast lane overtaking.

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