Open clothing stores must learn to pick places

First of all, you can spend some time calculating the flow of people during the morning, afternoon, and evening hours in the target area of ​​interest to see who the majority of the people are. Also, consider how long it takes for people to reach your storefront.

The cheaper the product, the less willing customers are to spend time. For example, the convenience store is defined as the main shopping area in 3 minutes, and the coffee shop is about 5 minutes. Unless you plan to sell high-priced products such as cars, generally, the customers are the most Can only endure 7 minutes of traffic time.

The second step is to observe the surrounding environment. From the customer's point of view, will you visit this place? There are unpopular corners in prime locations, and there are popular locations in the secondary shopping district. Finding the location is the most taboo and only seeing other people's success. Want to copy a shop next door.

In addition, should you watch out if your competitors will snatch your business? Can you stay ahead of customers on the customer's walking route?

The third is to look at the store with the first date of dating, seeing from afar, looking closely, can people who imagine driving pass through see it? Can pedestrians notice it from the sidewalk? Good stores are like live advertisements, not just for convenience. Finding you can also show yourself to potential customers on the road. In addition, the architectural design of the clothing franchise is also a key point. Is the quality of the building as good as yours?

The fourth thing to remember is that good neighbors let you fight less. It is important to be in the same location as similar brands, because some siting strategies are to be “parasitic”. It would be better to have some good neighbors such as video rental shops or dry cleaners, because these stores have the opportunity of “two visits”. If they can touch their light, it’s absolutely business to you. There are benefits.