At the end of March each year, as the gentle spring breeze sweeps through Beijing, China's leading large-scale professional clothing exhibition, the China International Clothing & Accessories Expo (CHIC), takes center stage, becoming one of the most anticipated events in the fashion world.
This year, the 18th edition of CHIC will run from March 28 to 31. After a four-year absence, Wessmann is making a strong return with fresh marketing strategies and an updated brand image. The company is working hard to deliver a unique and exciting experience, aiming to solidify its position as one of the most influential fashion brands in China.
Wessmann’s participation in this year’s event includes several key highlights: the launch of the Knit Sweater Fashion R&D Base in China, the Wessmann 2010 China Knit Fashion Design Contest, and the 2010 Fall/Winter Fashion Show. The theme of the event, “Every Year,†will feature a group of young women who embody the new aristocracy, creating a dazzling lifestyle that reflects the iconic American Ivy League campus atmosphere within the Wisdom Pavilion.
**Wessmann Participation Event Calendar**
**Wessmann Static Exhibition**
Women’s Show Platform
Time: March 25–31, 2010
Venue: China Women’s International Exhibition Center
**Wessmann Dynamic Display**
- **China Beijing International Fashion Week**
- **March 25, 2010 – 13:00** – China Knitwear Fashion Trends Conference
- **15:00** – “Wessmann Cup†2010 China Knit Fashion Design Competition
- **17:00** – Press Conference / Cocktail Party
- **19:00** – “Williams†Brand Autumn/Winter 2010 Fashion Show
Wessmann is not just attending CHIC — it’s redefining its presence in the Chinese market, offering a blend of tradition, innovation, and style that resonates with both local and international audiences. This event marks a significant milestone in the brand’s journey, setting the stage for future growth and influence in the global fashion landscape.
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