At the end of March each year, as spring begins to bloom in Beijing, China's leading large-scale professional clothing exhibition, the China International Clothing & Accessories Expo (CHIC), becomes a highlight of the season. Known for its vibrant energy and fashion-forward atmosphere, CHIC is more than just an event—it’s a celebration of style and innovation.
This year, the 18th edition of CHIC will take place from March 28 to 31. After a four-year absence, Wessmann is making a strong return with fresh strategies, a modern brand image, and exciting new collections. The brand is determined to create a unique experience that resonates with both industry professionals and fashion enthusiasts alike, aiming to solidify its position as one of China’s most influential fashion names.
Wessmann’s participation at the event includes several key highlights: the official launch of the Knit Sweater Fashion R&D Base in China, the Wessmann 2010 China Knit Fashion Design Contest, and the Wessmann 2010 Fall/Winter Fashion Show. The theme of the show, “Every Year,†will feature a collection inspired by young, confident women who embody a new era of sophistication. The presentation will take place in the Wisdom Pavilion, which is designed to reflect the classic charm of an American Ivy League campus, offering a stylish and immersive setting for the runway.
**Wessmann Participation Event Calendar**
**Wessmann Static Exhibition**
Women’s Show Platform
Date: March 25–31, 2010
Venue: China Women’s International Exhibition Center
**Wessmann Dynamic Display**
Platform: China Beijing International Fashion Week
- 13:00 – China Knitwear Fashion Trends Conference
- 15:00 – “Wessmann Cup†2010 China Knit Fashion Design Competition
- 17:00 – Press Conference / Cocktail Party
- 19:00 – “Williams†Brand Autumn/Winter 2010 Fashion Show
Wessmann is not just showcasing products; it’s building a narrative around style, creativity, and identity. With every detail carefully crafted, the brand is set to make a lasting impression at this year’s CHIC.
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