EP Yaying collaborated with renowned Taiwanese designers to establish the largest fashion lifestyle brand for women in China. On April 29, 2010, the EP Yaying Jiaxing Fashion Life Museum officially opened its doors. This four-story space redefines the essence of elegant women's lifestyle, offering a refined and sophisticated experience that captures the heart of modern femininity.
The museum’s design is a masterpiece of modern architecture, featuring a full glass curtain wall that makes it one of the most eye-catching landmarks in the city. At night, the building shines brightly, becoming a symbol of style and elegance. The transparent exterior not only enhances the visual appeal but also creates an immersive and luxurious atmosphere.
Inside, the space is filled with artistic touches that reflect the brand’s commitment to sophistication. Live piano performances add a touch of class, while violinists play elegantly, creating a romantic ambiance that complements the red wine and refined decor. Every detail, from the beige-toned interiors to the red carpet, exudes warmth and elegance, making visitors feel at home in a world of luxury.
The fashion life museum showcases a wide range of accessories, each carefully displayed to highlight the creativity and vision of the designers. It’s more than just a retail space — it’s a concept store that tells a story of style, culture, and innovation.
According to the spokesperson, "Since 2006, EP has been expanding through store models, and now we have locations in cities like Beijing, Wuhan, and Chengdu. The Fashion Life Museum serves as a key platform to promote our brand image nationwide. The Jiaxing location is not just a store, but a new benchmark for EP across the country."
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