At 8 a.m. on November 23, seven H&M stores across five Chinese cities launched the Lanvin for H&M collection. Fans were already queuing from noon on the 22nd, eager to secure limited items. The event was organized with different time slots, and on-site services varied between locations.
Lanvin, one of France's most prestigious fashion houses, is known for its high-end designs. A simple white tube top dress can cost over 40,000 RMB. This time, however, the brand partnered with H&M to create an exclusive, affordable line. Prices ranged around 1,500 RMB for dresses, 300 RMB for T-shirts, and 999 RMB for shoes. The collection was released simultaneously in 200 H&M stores worldwide and was available for just one day.
The "ransacking" rules for the event were strictly enforced. Customers received colored bracelets that determined their entry time. From 8:05 a.m. to 1:05 p.m., groups of 20 people entered every 15 minutes. The bracelet acted as a pass, and once obtained, fans would rest and conserve energy for the rush ahead.
Photos captured the frenzy—lines stretching outside stores, fans waiting patiently, and the excitement of the moment. Some even shared detailed guides and tips for maximizing their chances of getting the limited pieces. The event highlighted how fashion collaborations can generate massive public interest, blending luxury with accessibility.
As the day progressed, the demand remained high, proving that the partnership between H&M and Lanvin had successfully captured the attention of fashion lovers across China and beyond.
Rhinestone Mesh Clothes,Sexy Rhinestone Mesh Clothes,Suspender Rhinestone Mesh Clothes,Black Rhinestone Mesh Clothes
Lianyungang Continuation Qianyuan International Trade Co., Ltd. , https://www.zxunderwear.com