The retailer intends to accelerate its expansion in the United States through this new collaboration. Currently, the retailer has seven apparel stores in the United States, but none of them is a single monsoon store.
Thanks to this new collaboration, RGA, which already has licensed franchise retail rights in the Middle East, intends to increase its sales outlets in high-end shopping venues in the United States over the next three months to a total of more than 30 outlets.
Peter Simon, the founder of monsoon apparel, said that the sale of a US apparel store license to RGA is a positive step, which will increase the number of brand sales outlets and increase brand awareness.
He said that expansion in the United States is a way to increase brand awareness abroad.
Monsoon apparel will also be re-launched in the United States website to coincide with the monsoon brand's expansion plan.
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