[China Glass Network] E-mail has a wide coverage and a large audience. E-mail marketing is still one of the marketing methods used by many companies. However, with the improvement of mail technology, many mail ports provide mail reporting and spam. Blacklisted work orders, so how E-mail marketing can improve email efficiency is often asked in email marketing.
Clear point of view: E-mail marketing is not spam, and spam is of course not effective.
Here are a few ways to improve your E-mail email success rate:
1. Choose a stable and high-quality mail provider; as a member of domestic marketing, in the process of docking with customers, the customer feedback his mail is very inefficient, we analyze it, he originally chose domestic 126 mailbox to send foreign mail, of course The success rate is low. The emails that foreigners often use are gmail and hotmail. It is not a problem to say whether success can be achieved first. First of all, from the effect of sending emails, many foreigners do not know what email this is. First trust the problem and know the problem. It is therefore important to choose the right mail provider.
2. The correct use of the email sender name is very important. According to our experience, after receiving the email, the email recipient can see the email correctly and describe the recipient's title correctly. The average opening rate is higher than the impression. More than twice. Therefore, E-mail marketing must be done: the front, the well-organized mailer title; second, the recipient is as impressed as possible when obtaining the license, and the consistent sender name is used.
3. Clear the mailing group. This requires long-term data records and analysis of the recipient's attention. I don't have a good way to make suggestions. I can only make flexible adjustments according to the specific industry responsible.
4. The content of the title triggers the interest of the recipient. The keyword in the title of the email can trigger the interest or hobby of the recipient. For the foreign trade enterprise website, there should be an email subscription function combined with this function to analyze and determine the interests and hobbies of the subscriber. Improve the success rate of E-mail marketing.
5. When the mail arrives at the recipient's time, the mail must be sent to the recipient before the morning shift to work. According to the analysis of the user, the mail arriving in the morning is usually higher for foreign customers, which has a working habit. relationship.
6. Adhere to the continuous improvement of the analysis data. Users who have successfully sent emails will analyze the reasons why they have not opened. It is very beneficial to improve the success rate of mail through interesting questionnaires or interviews.
7. Filter out the readers who are not interested and interested through the mail data, and conduct regular return visits to interested readers to guide them to the company's understanding, and then through them to promote the company to promote sales.
E-mail marketing is a process of continuous accumulation. By continuously subdividing the list of user lists and using targeted sending emails, not only can users of interest be guided through the content of the emails, but the email feedback rate is also increased accordingly. improve.
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