Fan Ke advertising screen shots
Recently, Vanke Eslite launched a series of T-shirts on its official website and used state leaders’ pictures to make large advertisements, which were criticized by netizens. The industry and commerce department stated that the advertisement has violated the law and will investigate and punish relevant companies according to law.
In an exclusive interview with the reporters on the 25th, the Beijing Municipal Bureau of Industry and Commerce stated that Vanke Eslite (Beijing) Technology Co., Ltd. used the image of the national leader in the promotion of its website merchandise, which constitutes a violation of Article 7 of the "Advertising Law". The provisions of advertisements are issued in the name of staff of state agencies. The industrial and commercial department will deal with the company’s illegal activities in accordance with the law, and specifically remind all commercial enterprises to strictly abide by the relevant provisions of the “Advertising Law†in advertising activities, and to publish advertisements in violation of regulations, the industry and commerce departments will investigate and deal with them according to law.
Experts believe that the event can be seen by Fan Ke, the rapid development of the Internet, with each passing day, on the one hand China's relevant Internet management laws and regulations lags behind, on the other hand also reflects the lack of legal knowledge of network practitioners. Wang Yukai, professor of the Department of Public Administration of the National School of Administration, said that a considerable number of online participants lack legal knowledge. Some websites that use leaders’ portraits have weak legal awareness and are not clear about their own legal responsibilities. Chaos. It is understood that the website has been revoked on the 24th.
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