Clothing Exhibition Profile
Garment display, is a branch of the merchandise display.
Mainly refers to the clothing store and window display design, the purpose is to enhance the brand image to attract customers and improve sales.
Good clothing display, you need to have:
Clothing store planning ability;
Store color coordination ability;
Store lighting configuration capabilities;
Clothing with the ability;
Clothing display apparatus understanding and ability to use;
Clothing display skills;
Clothing exhibition theme creative ability;
Analysis of the display of the situation, assessment and management capabilities;
Display team management and display system settings and so on.
Fashion showcase, also known as the urban people's dress guide, the trend of the vane, trendy people because of this season's window appears the highest frequency of a single product and to own wardrobe to purchase this to IN single product, will dream Window clothing to convey the quality of life, Window shopping, but also a desire for fashion, love of the arts. As a display designer to create the window, how to quickly capture the eye of consumers, accurately guide consumers, convey the brand culture, brand culture, convey the message, with guidelines to promote store sales, as the most important apparel display skills that is apparel With How to achieve fast match? Accurately convey the brand culture, to convey the latest season this season?
Apparel display, is more than equipment tips Clothing display - the use of cases of different shapes triangular shape of the mirror into a combination of irregular texture of the background, different angles, reflected scattered fragments around the combination of very dynamic and thought-provoking picture, different angles View different images, giving the viewer a different feeling. Diamond model inlaid gracefully lying on the mirror, wearing a silk Tube Top dress, she must be the charm of tonight's star, radiant, so fascinating. The entire screen is full of contrasts of various textures: a contrast of different textures to convey the different sensations of light; a sharp contrast between the rhinestones and the silk dress Tube top dresses; ; Mirror and rhinestones body texture contrast ... ... You are the immediate goddess of this light attracted. Through the use of texture so that consumers remember the brand and from all angles of the goods have a detailed understanding - display design contributed.
Logs of the real rough fence and rest chairs, cortex bag placed aside, the female model is like a temporary stop on the road, looking thoughtfully afar, soft gauze irregular skirts, velvet fur hat, uninhibited, fashion . The whole window to the warm brown-based colors, cordial, natural, warm autumn in the warmth of the people. She loves the natural nature of the material brought about by the temperature, sharp contrast between each material, coarse wood and warm cortex, thin and pale fur quality and fur, but also very consistent by the entire tone, the natural sense of unity With All kinds of texture in the conflict and unity exudes their own unique charm, nature is the way people always aspire to life is the brand promotion philosophy this season.
Clothing store how to display clothing
1. Scientific Taxonomy: Most types of clothing stores are more types, ranging from dozens to hundreds, in order to expand the service surface and increase the turnover rate. The so-called scientific classification is based on some rational logic to classify methods, such as by age of discharge, the door is a juvenile equipment, the middle of the youth equipment, the oldest is the elderly or children's clothing, or the left is the mid-range price of clothing, the right is the high price Clothing, the innermost is to provide after-sales service place. Scientific classification to the customer purchase and store management have brought convenience.
2. Often transform method: clothing store business is fashion goods, every time a burst of popular style, the appearance of the fashion store should be a new look. If there is not much change in the goods, you can make some changes in the display, decoration, decoration, the same can make the store a new face, so as to attract customers to go.
3. Associated convenience: the same type of consumer objects required for a series of products placed together, or often with the style together, you can facilitate the customer's purchase, the combination of goods sales method called the convenience of the joint . Such as men's shirts, suits and ties, tie clips placed together, the fall and winter coats and hats, scarves, etc. placed together.
Repeat the cycle: Some clothing styles placed in a position for too long, due to the impact of light and the surrounding style and other reasons no one is interested, then you can change their position, and other styles of clothing recombination, so will Produce a new art theme and increase the chances of selling. Move the clothes inside the shelves to the shelves on the outside, it will be more compelling. Through the cycle of repetition, together with the new style shelves, the entire clothing store will give people a constant new feeling.
5. wardrobe combination law: In each season, the consumer's wardrobe is a new combination, a variety of occasions, a variety of purposes, a variety of theme style rich and orderly. The pace of urban life is accelerating, and people are even more in need of services in the design of wardrobe combinations. Clothing stores in the combination of goods, may wish to take advantage of this psychology, sales of goods at the same time also added a home economics design services. Combination can be divided into single combination, couple combinations, combinations of three family.
Decoration decoration method: in the clothing store to do some decorative background, you can enhance the art of clothing products theme, to impress the customers. Such as children's clothing shop on the wall to draw some childlike patterns, put a bouquet of flowers near the lovers in the high-end fur clothing store put an animal specimen. Decoration against the law must not be overwhelming, clerk must know what they are selling, so as not to ask customers will ask "how much money this bunch of flowers." The name, excellent, special, new clothing products placed in the vicinity of the old products, but also to produce a mutual effect, it seems to suggest that the exhibition area of ​​products are good, but the set off of the product too difference.
7. Model display method: In addition to some traditional styles, such as shirts and so on, most of the fashion are used directly to consumers show the effect of the method of sales. When people see beautifully, they mistakenly believe that they are so pretty and attractive to wear that they are irresistible. Stores in addition to hanging display and shelf display, but also use the model show. Beautiful salesperson can also act as a model, the world's first business model is born.
8. The effect of application: People into the shop to see the first is an effect, this effect is not just by the clothing style itself can be formed, many other related factors will affect the overall effect. Such as playing music, lighting, showings, etc., are related to the feelings of apparel buyers, but also with the store's taste, credibility. Some large stores set up child custody stations, the final result is for sale. The installation of large-format mirrors in boutiques not only enlarged the space of the shop visually, but also facilitated the customers to try on the clothes.
9. Path through the law: the ancients have "winding path at the Department of Zen flowers deep" wonderful verse. Clothing store container layout should be conducive to the customer's walk, and continue to go, giving a fascinating feeling. For the depth of the shop, may wish to design the channel S-shaped, and inward extension. Rectangular venue for the square shop, shelves can be arranged, so that customers turn more than a few laps, not into the store, "glance", U-turn away.
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