Bao Jian Feng from the honed, plum incense from bitter cold. In 2012, EZADAD women's clothing experienced 17 years of development, the brand is the core of a product, identify their own market positioning has become a top priority of brand creation. In 1995, EZADAD brand was founded, EZADAD women's brand management into the era. Today, EZADAD has developed into a high-end women's brand featuring a nationwide sales network and more than 400 stores featuring personalized European and American styles. Recalling the course of 17 years of development, EZADAD is how many women's brands from the market positioning of the forefront of it?
1998: Precise market positioning
As early as 1996, EZADAD ladies' high-level management assembled a group of hard-working parties with market insight and foresight. Women's brand positioning, after a long period of international and domestic market research, the final choice of the European and American style women's clothing as a starting point. EZADAD, located in the "simple and fashionable European and American women's fashion brand," accurately captures the opportunities for the development of the Chinese women's market and locates the products in China's urban fashion women aged 20-40. This part of women is pursuing a free and unhurried life and a rich inner world , Dare to try new things, have a soft spot for European and American style. These are accurate grasp of the consumer groups and their consumer psychology, "fashion colorful, free self" has become the soul of EZADAD women's brand. After 10 years of market situation, witnessed the positioning of the brand precision: EZADAD become China's most influential European and American high-end women's fashion brands, and in many women's have been given a unique by their own culture and brand style.
2001: Personalized brand management
It can be said: the operation of the channel is the key to brand success. Even in the world of women's wear, the traditional mode of operation is still dominant. However, EZADAD women felt the importance of the brand operating model after the millennium. Since our brand culture and brand positioning are different from the average women's, is there any innovation in the operation of the brand? After more than a thousand top-level brainstorming days and nights, the answer is in the affirmative. Immediately after the personalized brand operation mode was released, the channel operation model of "one basic and one key party radiation" quickly won the favor of the dealer's store terminals: Self-operated chain-based, first-tier cities franchisee as the focus of the business model, covering major cities around the world; in the world a number of regional markets established direct sales outlets to direct sales service model for the neighboring stores to provide guidance, Training, operational support, distribution management and other functions, will be integrated with the domestic and international, to achieve a seamless international brand and service docking
EZADAD fashion women under the operation of this personalized brand, from the very beginning focus on the promotion of brand growth and consumer experience through the construction of sales terminals, with the increasing brand awareness and the growing market network, EZADAD has established a global Brand image and unique culture.
Polyester Embroidery Thread selected high strength, low shrinkage trilobal FDY as raw materials, is made of special technical processing twisting machine. Our thread is knotless and has passed Oeko - Tex Standard 100 certification, applies to all infant products, and through the harmful material test Standard inspection, the fastness to soaping and rubbing fastness achieves level 4, can satisfy all kinds of high environmental protection high quality clothing embroidery, suitable for high-speed computer embroidery machine use.
Categories
Raw white( normal winding, soft winding ready to dye), Colored ( more than 1000 colors available)
Application
It is applicable to high-speed embroidery and generally used for embroidering items such as jeans, shoes, hats, etc.3kg/cone knotless main for weaving and knitting for carpets.
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