Respect Tradition and Create the Future
The development of any enterprise follows the natural law of innovation and historical evolution, and it cannot completely abandon traditional values. Shulan has always adhered to this principle. In its early stages, there were no clear models to follow. Based on the traditional fashion industry structure, the company explored its own path by learning from experience, working hard, and gradually developing a self-innovation model known as the "Six Plus A" system. This includes product design, raw material sourcing, warehouse logistics, wholesale management, order processing, and retail operations, plus a high level of manufacturing integration. This business model not only gives Shulan full control over pricing and market positioning but also helps reduce costs and mitigate risks caused by market fluctuations, ensuring stable profit margins for the company.
Chairman Wu Jianmin of Shulan
To date, Shulan has remained committed to building a strong women’s fashion brand, with a deep sense of responsibility toward both society and history. It integrates the essence of Confucian culture while staying at the forefront of global fashion trends. The brand reflects the elegance of simplicity, harmony, and stability, blending traditional aesthetics with modern elements. This approach not only preserves the spirit of Chinese culture but also redefines classic fashion in a contemporary context. Through continuous innovation, Shulan has established itself as a leader in the women’s apparel industry, setting a benchmark for brand clustering and sustainable growth.
As the fashion landscape continues to evolve, Shulan remains focused on long-term value creation, balancing tradition with innovation, and maintaining a strong identity in an ever-changing market. Its success story serves as an inspiration for other brands looking to build a meaningful and lasting presence in the world of fashion.
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