Respect Tradition and Shape the Future
The development of any enterprise follows the law of historical progress, and innovation must be rooted in tradition rather than rejecting it. Shulan’s journey is no different. In its early days, there were no clear blueprints to follow. By building upon traditional models, the company explored industry trends while experimenting with new paths. Through trial and error, it gradually developed its own self-innovation model known as the "Six Plus A" approach. This includes product development, raw material procurement, warehouse logistics, wholesale management, order processing, and retail operations, with an added emphasis on high-level manufacturing integration. This model not only gives the company full control over pricing and market positioning but also helps reduce costs and mitigate the negative impacts of market fluctuations, ensuring stable profit margins for the business.
Mr. Wu Jianmin, Chairman of Shulan
To date, Shulan has remained committed to a women’s fashion-driven business model, focusing on building strong apparel and lifestyle brands. With a deep sense of social and historical responsibility, the brand integrates the essence of Confucian culture while staying at the forefront of global fashion trends. It reflects the beauty of simplicity, harmony, and elegance on the runway, blending traditional values with modern elements. The brand is not just a continuation of cultural heritage but also a celebration of timeless fashion. Through continuous evolution, Shulan has created a unique identity that resonates with both tradition and contemporary aesthetics, making it a true leader in the fashion industry.
In today's fast-paced fashion world, Shulan stands out by balancing innovation with tradition. Its commitment to quality, craftsmanship, and cultural storytelling has helped it build a loyal customer base and a strong brand presence. As the company continues to grow, it remains dedicated to its core values, ensuring that every design tells a story and every piece reflects a deeper meaning. This balance between past and future is what makes Shulan not just a brand, but a symbol of enduring style and cultural pride.
Light Weight Plaid Fabric,Lightweight Plaid Fabric,Plaid Fashion Fabric,Thin Plaid Fabric
Jiangyin Yaze Wool Textile Co. LTD , https://www.ya-ze.com