Trussardi Jeans Shenzhen Seibu store restart

TRUSSARDI JEANS Chief Representative of China Guo Tiya and New Seibu Department Store Chen celebrated T'STORE with a total of champagne
Original Italian style injects European fashion into South China

On September 22, 2005, Trussardi Jeans, a world-famous brand from Italy, welcomed the re-launched first celebration with a new look at the store at Shenzhen Seibu Department Store.

The trimmed Trussardi Jeans store occupies a prominent position on the second floor of the new Seibu department store. The whole store is equipped with Trussardi Jeans's autumn/winter 2005 new clothes. The ingenious combination of beige and brown color reflects the noble and relaxed style of the brand. Marketing representatives of Trussardi Jeans China, managers of Shenzhen New Seibu Department Store and VIP guests attended the reopening ceremony of the Trussardi Jeans store and watched with great interest the Trussardi Jeans and Trussardi T'space collections. Conference highlights.

Founded in 1911, Trussardi Co., Ltd., after almost 100 years of development and transformation, has changed from the original leather goods manufacturer to a fashion group with numerous product lines. It owns Trussardi denim clothing, Trussardi urban leisure series, children's clothing, and ties. , fragrances and eyewear have won consistent acclaim in the world fashion field. At the turn of the 21st century, Trussardi Group shifted its strategic objectives to these emerging markets in Asia and the Middle East with valuable experience in the successful operation of the European luxury goods market over the years, and officially entered the Chinese market in 2003.

Mr. Claudia Gaudiello, who has worked for many years at Trussardi and has successfully operated Trussardi Jeans in Russia and other Asian countries, is the chief representative of Trussardi’s TRS Evolution SpA in China. He is responsible for two brands, Trussardi Jeans and Trussardi T'space. Greater China operations and promotion issues. Guo Teya came to Shenzhen to participate in the reopening ceremony of Trussardi Jeans New Seibu Department Store. She said: “The Trussardi Group attaches great importance to the Chinese market. We have visited once and second-tier cities in all regions of China more than once. The luxury market in these cities has enormous potential. It is a surprise for Trussardi. This is undoubtedly a huge incentive.TRS Evolution SpA established a Chinese company in early 2005 to better match Trussardi Jeans's local distributors in China, combining their understanding of the local market and years of operating experience, will Trussardi, The essence of the Trussardi Jeans brand is better introduced to Chinese consumers."

The Trussardi Jeans store in Shenzhen, with its new style, has its pure Italian origin injecting European fashion into the consumer market in South China. “The Tussardi Jeans store that you see today is specially designed by TRS Evolution SpA Italia. From overall planning, container styling, color tones, and even the way each product is displayed, it is completely consistent with the Trussardi Jeans global store display standard, and it can be said that our Trussardi Jeans store, like all products in the store, All of them were imported from Italy, Trussardi Jeans representatives from Shenzhen dealers said with pride.

Trussardi Jeans stated that the dense coastal areas of developed cities are one of the strategic areas where Trussardi Jeans developed during its first years in China. Trussardi Jeans will own its own flagship store in Guangzhou in the near future. This flagship store will inherit the style of Trussardi Jeans' flagship store in Italy, breaking the concept of the original clothing store into more culture, history and national colors. It will not only be the world of Trussardi Jeans and Trussardi T'store, but also a complete interpretation of Italian leisure life. The upcoming Guangzhou flagship store will be the same as all Trussardi Jeans flagship stores in other cities around the world, making it a window for people to experience 100% Italian style. In addition, at the end of September 2005, another Trussardi Jeans store will also open in Qingdao. The Trussardi Group will work to spread the European fashion style to different parts of China through different series of products including Trussardi, Trussardi Jeans and Trussardi T'space.

The new storefront at T'STORE in Shenzhen New Seibu Department Store

About Trussardi
Founded in 1911, Trussardi was only a manufacturer of fine gloves. In 1973, Trussardi became the first Italian fashion company to use the concept of a modern brand. It designed the Greyhound as a company logo and symbolized the unique elegance and vitality of Trussardi. In the 1990s, Trussardi became a group company and developed an international network of single-brand boutiques. But even more important is that in this period the company spread contemporary culture in various languages ​​and in various fields, thereby concretely realizing Trussardi's specific global philosophy, namely the brand's long history, and elegant elegance. . In early 2000, Trussardi formally entered the Chinese market and has successively opened specialty stores in Beijing, Shanghai and Ningbo. Trussardi Group currently has about 500 employees.

About TRS Evolution SpA
The Italian company TRS Evolution Informal Division was founded in 1997 and is a franchise company controlled by the Trussardi Group. The company produces and distributes the Trussardi Jeans and Trussardi T'space clothing line and is also responsible for the development of the franchise "T Store Trussardi". The Trussardi Jeans and Trussardi T'space series produced by TRS Evolution are sold in about 2,200 multi-brand stores, 115 specialty stores and 60 single-brand boutiques worldwide. The company also has a high degree of integration through the Milan Fashion Show and the company's internal Agents and distributors network to engage in marketing activities. TRS Evolution SpA established a representative office in China in the first half of 2005 and is responsible for the operation and promotion of the Trussardi Jeans and Trussardi T'space brands in Greater China. (J)