The United States, Italy, France and the three international clothing brands for the first time Jinjin

Zhongguang.com Tianjin News (Reporter Yu Yuan Zhang Xiufeng) A few days ago, four major international apparel brands from the United States, Italy, and France formally signed contracts with Tianjin International Shopping Mall. Among the four international brands, three were the first to enter the Tianjin market. of. The four international clothing brands are: Givenchy, MaxMara, palZileri, Tommy Hilfiger. Among them, Max-Mara, palZileri, TommyHilfiger are the first time to enter the Tianjin market, and they all appear in the flagship store operation mode.

Givenchy is the only one of the four brands that has its own store in Tianjin. In an interview with reporters, Jiang Ying, business and retail manager of China Limited, described their views on the Tianjin market. He believes that the entire Tianjin market is a very good market, and it should have greater development in terms of changes in recent years. Each new mall begins with a growth period of almost six months to a year.

Lin Jie, deputy director of the clothing department of Jinbang Enterprise Co., Ltd., also explained to reporters some of her expectations after the agency's international brand MaxMara entered the Tianjin market. She analyzed: “Tianjin is a very populous city. We are still studying the purchasing power of high-end apparel. In fact, we are optimistic about the development of the future. Therefore, we are willing to come along with the market and grow together with consumers. In fact, we In many cities, we have experienced such a stage, but now feedback will be very good. We in Tianjin think we really should have opened earlier. This is a good opportunity."

The international shopping mall, which signed four international clothing brands in the first place, was restructured several times. It was first opened in 1986 when it was once the first high-end department store in Tianjin. It is understood that the reason why the name was named as an international shopping mall was that there was not a mall that could directly purchase duty-free imported goods through foreign exchange, which made it extremely difficult for consumers in Tianjin to purchase imported high-end products. At the time, the owner of the international shopping mall, the Rieter Group, was affiliated with the Tianjin Economic and Trade Commission and had unique advantages in enjoying imported goods, so it was positioned as an upscale department store. In 1991, the international shopping mall stock system reform was completed. In 1999, Nankai Godde acquired the equity of International Shopping Mall. In the meantime, international shopping malls have repeatedly experienced their own management reforms, and in 2001 they tried to entrust the management of Beijing Saite Shopping Management Company. Until last June, International Shopping Mall officially became a private enterprise. New International Shopping Mall will target this time as a high-end department store in the central business district.

After the international shopping mall reopened at the end of September, it will enhance the positioning of Nanjing Nanjing Road shopping district as a whole and drive the surrounding shopping malls to jointly raise the grade and incorporate it into the business plan for the Heping District of Tianjin. In this regard, Guo Jianxun, deputy head of the Heping District of Tianjin, also put forward plans for the future: “Heping District is trying to build Tianjin's central business district and central business district as the central district of Tianjin. In order to realize the function of location function, we construct A Nanjing Road commercial and trade business zone and six functional zones, with special emphasis on the commercial and commercial functions of the zone."

Guo Jianxun, deputy head of the district also revealed that at present the government departments are compiling the planning of various functional areas. The purpose is to use the land More effectively and avoid homogeneous homogenization and vicious competition. In the future, based on the construction of large-scale department stores, the future commercial street will introduce specialty stores and catering and entertainment projects as much as possible. In addition, it will try to gather commercial and commercial facilities so as to bring into play the functions and benefits of the region and guide enterprises through planning. The construction will exert the intensive effect of land and create land space.