French "crocodile" sales increased significantly

Philip Lacoste, the lesser owner of the famous French clothing brand "Crocodile", has announced that the sales of "Crocodile" clothing in 2005 is expected to reach 680 million euros, which is twice as much as five years ago. With the promotion of apparel sales, the total sales of various products of “Crocodile” will reach 1.25 billion euros this year.

Lacoste said that there are two "secrets" in the "crocco" earnings increase. One is to take the fashion route and the second is to conquer female customers. "Crocodile" used to be known as sports casual wear, but Lacoste pointed out that in the last two years, the company's sales of sports casual wear accounted for only 5% of its total sales revenue. On the contrary, the brand's fashion has succeeded in the United States, and its market share has been expanding. .

According to Lacoste, because Crocodile’s handbags, glasses, and other products have been consistently introduced in recent years, women’s clothing sales have now exceeded 30% of the company’s total sales revenue. The Crocodile Company was founded in 1933 by Philip Lacoste’s grandfather René Lacoste and is currently managed by his father Michelle Lacoste.