Eternal cowboy fashion and cowboy zero distance contact

After the inventor of jeans, Levi Strauss, created the first “Levis” jeans logo in the middle of the 19th century, the United States and the United Kingdom successively launched other attractive jeans brands, and now they have become popular in the United States and Europe. And even the world, they lead the fashion trend together.
The father of jeans - Levis trademark. The logo is based on gold and yellow figures. The dark blue triangles intersperse with the sky-blue diamonds. They contain profound meanings, and they seem to bring people into the past. In 1853, a gold mine was discovered in California, USA. People flocked to the area from all over the world and formed a gold rush. A young Jewish businessman Levi Strauss, who was in the textile business, took advantage of this. He sold hundreds of pants from unsold canvases to the gold mining site. It was unexpectedly popular. The world's first canvas overalls was born. For practical purposes, he switched to indigo denim and used his own name "Levis" as a brand.

However, the official award for this trouser suit as "jeans" was attributed to male Hollywood stars from the 1930s to the 1950s. They not only created a hard, rough lifestyle, but also shaped the image of jeans = romantic men. Roy Rodgers, who is the title of the king of cowboys in the United States, has shown the western cowboy incisively. Since then, jeans out of the tooling, interpretation of a stylish modern fashion model, and become the representative of the 20th century American clothing culture, young people to wear jeans in the film as the pursuit of trendy clothing.

American cowboy brand - Lee trademark. The logo is simple and clear, giving people more room for thought. It is the Lee brand produced and marketed by Henri-David Lee of the United States in 1889. Its main contribution was to break the men's monopoly on denim jeans. In 1949, women's jeans were launched, setting off a wave of women wearing jeans.

In 1997, Lee Company brought back the 23-meter-long Lee10IZ giant jeans, which was recorded in Guinness, to be displayed in Beijing and Shanghai.

05 autumn and winter jeans popular 3 elements

1. "Variable" --- abundant details are the current trend of trousers, the major brands are doing enough work in details to seek differences. For example, the zipper in trousers, the change of a pocket into a patch pocket, the increase of D-rings, and the collision of color in a car line. The whole theory of detail is a theory of “change”.

Rear pocket

More prominent is the waist and the back pocket will be added with local calfskin different materials, or hand-reinforced round iron, decorative stones or rivets, and even hip-hop style long metal chain, suddenly sing unique jeans Punk genre. embroidery

This season still has a large number of flowers blooming in the denim skirt, slim and playful, Smart, gorgeous grace, luxury, and even do not hesitate to embroider the entire back pocket, to do the best publicity.

crimping

The trend of wearing jeans and curling has spread to the bone marrow of fashion. This season, the curled elements are more concise and no longer use big beading and embroidery to attract the eyeballs, but instead they are looming in the stitches. Like Lee's X-line series, the inner edge of the green cloth and the specially designed green colliding nails are the perfect complement. After the scroll, they are refreshed and have a somewhat low-key aristocratic atmosphere.

Wrinkled skin

Raw wrinkle skin is now very popular. Inheriting the wrinkled skin wind that set off from the skins in the fall and winter of last year, the huge wrinkles that resemble the hand-twisting effect play a decadent taste that is natural and natural.

damage

Can be old as old as possible! Major brands continue to play with the destructive factor. Holes, holes, patches, splicing, etc. "Gan yan" each have different manifestations. Wei Sheng's fringes have been abandoned this season.

2. "Color" --- colored cowboy OUT, restrained tone and unassuming cascading interpretation is an important aspect of this season's jeans. The whole deep blue, as well as the partial wash to rotten brush white, the two rival courtesy.

● Original indigo

When many exaggerated tactics are played, the original texture and charm of the unfinished jeans are unsurprisingly repositioned. Its single indigo reveals the original appearance of the pants material.

● vintage brush white

In addition to light blue jeans this season, the color change is still the biggest change in the retro feel of brushing, stone washing, rinsing, sandblasting and other treatment, using different brushing colors to make whisker-like fold pattern, second hand brushing continued fermentation.

3. "Type" --- once hot bell trousers have been quiet for a long time, although some brands can still be found in some of the clues to bellows, but there is no doubt that the current is straight and boots-type pants of the world. After STRAIGHT's straight bell raged, the designers renewed their love for the straight, and under the prevalence of ultra-low-waisted jeans, straight-leg pants reappeared. BOOTCUT's upper half of the boot-type fits slightly narrower and spreads slightly below the knee. The boot-type trousers are the best trousers after the trumpet and will continue to heat. Loose-looking, loose-fitting narrow-sleeved trousers have been quietly put on hold, and casual pants are more attractive. The method of wearing is to insert the trousers into the same loose boot. The body of the boot should be as high as possible, and the color should be as bright as possible. The red, bright yellow and sky blue are the highlights of the fresh appeal of the season and comfortable concept of wearing.