Coca-Cola China's first lifestyle store opened in Shanghai

Recently, China's first Coca-Cola lifestyle store officially opened in Shanghai. Coca-Cola, as one of the most valuable classic brands in the world, has embedded a fashionable concept based on its classic logo, combined with a new concept of retail environment, covering everything from beverages to home. It is reported that at present, only in the United States and Japan have Coca-Cola's specialty stores, China can be described as the shop's first stop into the Asia-Pacific region.

Product coverage in all aspects of life

The products in the store are derived from Coca-Cola, ranging from trendy fashion items with Coca-Cola classic logos to pocket-sized, nostalgic, six-bottle Coke in a small wooden frame, from stationery items with Coca-Cola's signature red to There is everything home-made with a creative and coca-cola image. The decoration in the store was a "red fire" and it has attracted many customers since its opening. Some customers have come together to speculate that these shapes are all Coke bottle utensils. If lucky, customers can also purchase a limited edition of 2000 sets of commemorative pins for the world's first launch. The 5-piece set of cutlery sets is also the world’s debut, and only the Chinese Coca-Cola Store is available for sale.

Master works settled in Shanghai

The second floor of Shanghai Coca-Cola Life & Fashion Store is like an art gallery. It is a paradise for Coca-Cola collectors and people interested in culture and art. It shows Coca-Cola's art exhibits that have been collaborating with artists and designers all over the world for many years. The brand is integrated with popular culture and contemporary art creations, and exhibits are regularly updated.

In the exhibition area, you can admire Belgium's "contemporary art cans". Since 2002, Coca-Cola has worked with local top photographers and artists to design limited-edition Diet Coke cans. These photographers are very different in style and unique in that they are invited to use their unique photographic medium to interpret “seduction” in cola cans. This is the first time for Belgian photographers and artists from different backgrounds to create the same project. The Coke bottle with “British fashion” was created by Matthew Williamson, an internationally renowned fashion designer. The “What brings you sunshine” series was jointly designed by senior designer shoe designer Manolo Blahnik and British fashion designer Jonathan Saunders. The vivid picture and concise statement depict the source of inspiration for the designer's sunshine. Most notable is the "Coca-Cola bottle interpretation of life" series from Turkey. The inspirations of six internationally-renowned Turkish fashion designers are inspired by the 90-year-old value of Coca-Cola classic bottles: contact, inspiration and optimism. The design was applied to 250 million small glass bottles and T-shirts.